Retailers compare annual demand to determine business growth and decline in demand. For example, if your 2022 Christmas demand is lower than 2021, this reflects a decline in demand.
The Annual Demand performance Report compares yearly demand levels and helps paint a clear picture of demand trends at the aggregate level. In turn, retailers can then use this information to improve demand-generation initiatives.
User
Vice President of Sales, Vice President of Retail, Head of eCommerce
Glossary
