--- title: HotWax Commerce Blog | BOPIS description: BOPIS | Check out the HotWax blog for the latest and greatest in omnichannel retail, mobile commerce, distributed order management and more. --- [![HotWax Commerce](https://www.hotwax.co/hs-fs/hubfs/hotwax-logo.png?width=200&height=63&name=hotwax-logo.png)](https://www.hotwax.co/) [![HotWax Commerce](https://www.hotwax.co/hs-fs/hubfs/Common%20assets/Logos/HotWax/HWCLogoDarkMode.png?width=200&height=63&name=HWCLogoDarkMode.png)](https://www.hotwax.co/) ☰ - Product - Overview - [Order Management System](https://www.hotwax.co/product/omnichannel-order-management-system/) - [Store Inventory Management](https://www.hotwax.co/solution/store-inventory-management) - [Omnichannel Suite](https://www.hotwax.co/product/omnichannel-order-management-system-for-shopify/) - [OMS Architecture](https://www.hotwax.co/product/technology/oms-architecture) - [MCP Server](https://www.hotwax.co/product/technology/mcp-server) - [AI Powered Order Routing](https://www.hotwax.co/product/technology/ai-powered-order-routing) - [FAQs](https://www.hotwax.co/frequently-asked-questions) - [Product Updates](https://www.hotwax.co/product-updates) - [Knowledge Base](https://www.hotwax.co/hotwax-commerce-documentation) - Integrations - [Shopify](https://www.hotwax.co/shopify-order-management-integration) - [NetSuite](https://www.hotwax.co/hotwax-netsuite-integration) - [All Integrations](https://www.hotwax.co/all-integrations/) - Use Cases - By Business Benefits - [Prevent Overselling](https://www.hotwax.co/use-cases/prevent-overselling) - [Unified Inventory](https://www.hotwax.co/solution/unified-inventory/) - [Order Routing](https://www.hotwax.co/solution/configurable-order-routing) - [Ship From Store](https://www.hotwax.co/solution/ship-from-store-software) - [Buy Online Pick-Up In Store](https://www.hotwax.co/solution/buy-online-pick-up-in-store-bopis-software/) - [Pre-Orders](https://www.hotwax.co/solution/pre-orders/) - [Inventory Transfers](https://www.hotwax.co/inventory-transfers) - [Cycle Counts](https://www.hotwax.co/cycle-count) - [Return In Store](https://www.hotwax.co/solution/buy-online-return-in-store-boris-software) - [Retail Sales Audit](https://www.hotwax.co/product/omnichannel-retail-sales-audit-oresa/) - By Business Model - [Footwear](https://www.hotwax.co/industries/footwear) - [Jewelry](https://www.hotwax.co/industries/jewelry) - [Fashion & Apparel](https://www.hotwax.co/industries/apparel-and-fashion) - [Beauty](https://www.hotwax.co/industries/beauty-and-personal-care) - [Travel](https://www.hotwax.co/industries/travel-and-bags) - Resources - [Blog](https://www.hotwax.co/blog) - [Podcast](https://www.hotwax.co/podcast) - [Whitepaper](https://www.hotwax.co/whitepaper) - [Luxury Order Management](https://www.hotwax.co/order-management-system-for-luxury-brands) - [Comparing Order Management Capabilities B/W Shopify and HotWax](https://www.hotwax.co/comparing-order-management-capabilities-between-shopify-and-hotwax) - [How To Do By Online Pick-Up In Store Right](https://www.hotwax.co/how-to-do-buy-online-pick-up-in-store-right) - [Solution Briefs](https://www.hotwax.co/solution-briefs) - [Demo Videos](https://www.hotwax.co/demo-videos/) - [Sample BI Reports](https://www.hotwax.co/business-intelligence-bi-reports) - Company - [Our Story](https://www.hotwax.co/about-us/our-story/) - [Team](https://www.hotwax.co/about-us/) - [Partners](https://www.hotwax.co/become-a-partner) - [Customers](https://www.hotwax.co/customers) - [Pressroom](https://www.hotwax.co/hotwax-commerce-pressroom) - [Social Impact](https://www.hotwax.co/social-impact-hotwax-commerce) - [Events](https://www.hotwax.co/events-and-conferences) - [Security](https://www.hotwax.co/privacy-and-security) [Book a demo](https://cta-na2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLISXXGkcOtRysPKfjcriLyodY4rudkc50veKlKDe8q2B1%2FRWGeLxDhbY%2BkohRU8XspED5h92umpu7OkRZM1bllkBJKAFAlbNGEnCRAQX7O752HQT17G9v%2FBCweH%2FXvHlZ5%2FUC0MRPtKYCn5XoGb8TpxbLxvKbLalLOZcHeqoaHicFtr15mZOUkn2Y06IxHVsa5b0g%3D%3D&portalId=6357099) [![Store associate handing a shopping bag to a smiling customer collecting her BOPIS order at the counter](https://www.hotwax.co/hs-fs/hubfs/blogs/what-is-bopis/What%20is%20BOPIS%20banner%20image.jpg?width=1200&height=622&name=What%20is%20BOPIS%20banner%20image.jpg)](https://www.hotwax.co/blog/what-is-bopis) Blog | BOPIS # [What is BOPIS? How Buy Online Pick Up in Store Works for Retailers](https://www.hotwax.co/blog/what-is-bopis) by [Divesh Dutta](https://www.hotwax.co/blog/author/divesh-dutta) [Read the full post](https://www.hotwax.co/blog/what-is-bopis) - *share* - [*share*](https://twitter.com/intent/tweet?url=https://www.hotwax.co/blog/what-is-bopis) - *share* - [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png?width=24)](mailto:?subject=Check%20out%20https://www.hotwax.co/blog/what-is-bopis) Explore topics Shopify Omnichannel OMS Inventory Management Omnichannel Strategy Order Routing BOPIS In-Store Fulfillment NetSuite ERP Retail Trends Pre-Orders Store Inventory Management eCommerce Returns AI in Retail BI Reports & Analytics Distributed Order Management Omnichannel Retail Sales Audit ### [![Magnifying glass examining a retail operations process to identify broken handoffs and timestamps in BOPIS order fulfillment.](https://www.hotwax.co/hs-fs/hubfs/blogs/what-a-failed-bopis-order-reveals-about-your-retail-operation/What%20A%20Failed%20BOPIS%20Order%20Reveals%20About%20Your%20Retail%20Operation%20banner%20image.png?width=960&height=498&name=What%20A%20Failed%20BOPIS%20Order%20Reveals%20About%20Your%20Retail%20Operation%20banner%20image.png) Blog | BOPIS What a Failed BOPIS Order Reveals About Your Retail Operation A shopper chooses Buy Online Pick-Up In Store (BOPIS) because the product detail page says the item is available nearby.. Read More](https://www.hotwax.co/blog/what-a-failed-bopis-order-reveals-about-your-retail-operation) ### [![Smiling shopper holding shopping bags and a smartphone while looking into a retail store window.](https://www.hotwax.co/hs-fs/hubfs/blogs/saving-the-sale-bopis-blog/Saving%20the%20sale%20banner.png?width=960&height=498&name=Saving%20the%20sale%20banner.png) Blog | BOPIS Saving the Sale: How to Handle BOPIS Fulfillment Failures BOPIS works until the moment a store associate opens the app, goes to the shelf, and finds the item isn't there. What ha. Read More](https://www.hotwax.co/blog/saving-the-sale-how-to-handle-bopis-fulfillment-failures) ### [![The cost of forgotten orders](https://www.hotwax.co/hs-fs/hubfs/blogs/the-cost-of-forgotten-orders/Banner%20-%20cost%20of%20forgotten%20order.jpeg?width=960&height=524&name=Banner%20-%20cost%20of%20forgotten%20order.jpeg) Blog | BOPIS The Cost of Forgotten Orders: Managing Failed Pickups in Retail A customer places a buy online pick-up in-store (BOPIS) order. You pick and pack it. You send the notification. Maybe th. Read More](https://www.hotwax.co/blog/the-cost-of-forgotten-orders-managing-failed-pickups-in-retail) ### [![Hourglass on a shelf symbolizing inventory hold time and margin loss for abandoned store pickups](https://www.hotwax.co/hs-fs/hubfs/blogs/the-economics-of-failed-pickup/economics-of-failed-pickup.png?width=960&height=498&name=economics-of-failed-pickup.png) Blog | BOPIS The Economics of Failed Pickups Every uncollected Buy Online Pick Up In Store (BOPIS) order has a price tag. Most retailers don’t see it. Read More](https://www.hotwax.co/blog/the-economics-of-failed-pickups) ### [![Four phone screens of product detail pages for jackets and hoodies with stock and pickup details](https://www.hotwax.co/hs-fs/hubfs/blogs/how-to-optimize-the-product-detail-page-for-higher-conversions/how-to-optimize-the-product-detail-page-for-higher-conversions.png?width=960&height=498&name=how-to-optimize-the-product-detail-page-for-higher-conversions.png) Blog | eCommerce Pre-Orders BOPIS How to Optimize the Product Detail Page for Higher Conversions The product detail page used to be a simple space for images, specs, and price. Read More](https://www.hotwax.co/blog/how-to-optimize-the-product-detail-page-for-higher-conversions) ### [![4 Things to Consider When Offering Same-Day BOPIS Delivery](https://www.hotwax.co/hs-fs/hubfs/blogs/4-things-to-consider-when-offering-same-day-bopis-delivery/4-things-to-consider-when-offering-same-day-bopis-delivery.png?width=960&height=498&name=4-things-to-consider-when-offering-same-day-bopis-delivery.png) Blog | BOPIS 4 Things to Consider When Offering Same-Day BOPIS Delivery In retail, ensuring a smooth and convenient customer experience is essential. As consumers frequently switch between onl. Read More](https://www.hotwax.co/blog/4-things-to-consider-when-offering-same-day-bopis-delivery) ### [![4 Reasons To Offer Buy Online Pick-Up In Store Same-Day in 2024](https://www.hotwax.co/hs-fs/hubfs/blogs/4-reasons-to-offer-buy-online-pick-up-in-store-same-day/same-day-bopis-in-2024.jpg?width=960&height=498&name=same-day-bopis-in-2024.jpg) Blog | Omnichannel Strategy BOPIS 4 Reasons To Offer Buy Online Pick-Up In Store Same-Day in 2024 Let's dive straight in: If you haven't already implemented Buy Online Pick-Up In Store same-day option for your customer. Read More](https://www.hotwax.co/blog/4-reasons-to-offer-buy-online-pick-up-in-store-same-day) ### [![Store associate handing a boxed Shopify BOPIS order to a customer at a Pick Up Here counter](https://www.hotwax.co/hs-fs/hubfs/blogs/8-things-to-consider-before-launching-shopify-pick-up-in-store/8-things-to-consider-before-launching-shopify-pickup-in-store.jpg?width=960&height=498&name=8-things-to-consider-before-launching-shopify-pickup-in-store.jpg) Blog | Shopify BOPIS Shopify BOPIS: 8 Things to Consider Before You Launch Pick-Up in Store Shopify BOPIS is easier to launch than it used to be. Shopify's native pickup in store now shows pickup availability on . Read More](https://www.hotwax.co/blog/8-things-to-consider-before-launching-shopify-pick-up-in-store) ### [![How can Shopify Retailers Offer Same-Day Delivery?](https://www.hotwax.co/hs-fs/hubfs/blogs/how-can-retailers-offer-shopify-same-day-delivery/how-can-retailers-offer-shopify-same-day-delivery.jpg?width=960&height=498&name=how-can-retailers-offer-shopify-same-day-delivery.jpg) Blog | Shopify BOPIS Omnichannel OMS How Can Shopify Retailers Offer Same-Day Delivery? As big box retail giants like Amazon and Walmart increasingly offer same-day delivery, often at minimal to no additional. Read More](https://www.hotwax.co/blog/how-can-retailers-offer-shopify-same-day-delivery) ### [![6 User Experiences to consider for Shopify Local PickUp](https://www.hotwax.co/hs-fs/hubfs/blogs/6-user-experiences-to-consider-for-shopify-local-pickup/6-user-expereinces-in-shopify-local-pickup.jpg?width=960&height=498&name=6-user-expereinces-in-shopify-local-pickup.jpg) Blog | Shopify BOPIS 6 User Experiences to consider for Shopify Local PickUp Customers love Buy Online Pick-Up In Store (BOPIS) because it offers the best of both worlds: the comfort of discovering. Read More](https://www.hotwax.co/blog/6-user-experiences-to-consider-for-shopify-local-pickup) ### [![6 Critical Emails for Shopify In-Store Pickup Orders](https://www.hotwax.co/hs-fs/hubfs/blogs/6-critical-emails-for-shopify-in-store-pick-up-orders/6-critical-emails-shopify-in-store-pickup-orders.jpg?width=960&height=498&name=6-critical-emails-shopify-in-store-pickup-orders.jpg) Blog | Shopify BOPIS 6 Critical Emails for Shopify In-Store Pickup Orders Progressive Shopify merchants understand that improving their customers' Shopify in-store pickup experience is an excell. Read More](https://www.hotwax.co/blog/6-critical-emails-for-shopify-in-store-pick-up-orders) ### [![Boutique worker checking an order, top challenges of Shopify store pickup, part II](https://www.hotwax.co/hs-fs/hubfs/blogs/top-challenges-of-shopify-store-pickup-part-ii/top-challenges-of-shopify-store-pickup-part-II.png?width=960&height=503&name=top-challenges-of-shopify-store-pickup-part-II.png) Blog | Shopify BOPIS Top Challenges of Shopify Store Pickup: Part II Today, it’s hard to find an eCommerce retailer on Shopify that hasn’t experimented with Buy Online Pick-up In Store (BOP. Read More](https://www.hotwax.co/blog/top-challenges-of-shopify-store-pickup-part-ii) ### [![Store worker stressed at a desk, top challenges of Shopify store pickup, part I](https://www.hotwax.co/hs-fs/hubfs/shopify-store-pickup-challenges-part.png?width=960&height=503&name=shopify-store-pickup-challenges-part.png) Blog | Shopify BOPIS Top Challenges of Shopify Store Pickup: Part I A recent study from LaserShip found that 87 percent of Shopify retailers have implemented Buy Online Pick-Up In Store (B. Read More](https://www.hotwax.co/blog/top-challenges-of-shopify-store-pickup-part-i) ### [![4 Best Practices for Effective Store Fulfillment Initiatives](https://www.hotwax.co/hs-fs/hubfs/4-best-practices-for-effective-store-fulfillment-initiatives.png?width=960&height=503&name=4-best-practices-for-effective-store-fulfillment-initiatives.png) Blog | BOPIS In-Store Fulfillment 4 Best Practices for Effective Store Fulfillment Initiatives Retail brands have been hearing for years that omnichannel retail strategies like Buy Online, Pick Up In Store (BOPIS) a. Read More](https://www.hotwax.co/blog/4-best-practices-for-effective-store-fulfillment-initiatives) ### [![5 Things To Consider Before Buying BOPIS Software](https://www.hotwax.co/hs-fs/hubfs/5-things-to-consider-before-buying-bopis-software.png?width=960&height=503&name=5-things-to-consider-before-buying-bopis-software.png) Blog | BOPIS 5 Things To Consider Before Buying BOPIS Software The retail industry continues to evolve with the times, and the growing popularity of the Buy Online Pick-Up In Store (B. Read More](https://www.hotwax.co/blog/5-things-to-consider-before-buying-a-bopis-software) [1](https://www.hotwax.co/blog/tag/bopis) [2](https://www.hotwax.co/blog/tag/bopis/page/2) [Next](https://www.hotwax.co/blog/tag/bopis/page/2) [Last](https://www.hotwax.co/blog/tag/bopis/page/2) ## Start your Omnichannel Transformation [Book a demo](https://www.hotwax.co/connect) [![HotWax Commerce](https://www.hotwax.co/hubfs/Hotwax-2021/HotWax_February2020/Images%20Icons,%20Apparel%20background,%20Hexagon/logo-hotwax-dark.svg)](https://www.hotwax.co/) ### Connect ### Headquarters 175 S Main St Suite 1310, Salt Lake City, UT 84111 - Product - [Omnichannel Order Management](https://www.hotwax.co/product/omnichannel-order-management-system/) - [FAQ](https://www.hotwax.co/frequently-asked-questions) - [Product Updates](https://www.hotwax.co/product-update) - [Documentation](https://www.hotwax.co/hotwax-commerce-documentation) - Use cases - [Buy Online Pick-Up In Store](https://www.hotwax.co/solution/buy-online-pick-up-in-store-bopis-software/) - [Configurable Order Routing](https://www.hotwax.co/solution/configurable-order-routing) - [Ship From Store](https://www.hotwax.co/solution/ship-from-store-software) - [Unified Inventory](https://www.hotwax.co/solution/unified-inventory/) - [Pre-Orders](https://www.hotwax.co/solution/pre-orders/) - [Buy Online Return In Store](https://www.hotwax.co/solution/buy-online-return-in-store-boris-software) - [Store Inventory Management](https://www.hotwax.co/solution/store-inventory-management) - Solutions - [Omnichannel OMS for Shopify](https://www.hotwax.co/product/omnichannel-order-management-system-for-shopify/) - [Omnichannel Retail Sales Audit](https://www.hotwax.co/product/omnichannel-retail-sales-audit-oresa/) © 2026 HotWax Commerce