“It is what you do—not what could you say—that changes the game.”
~Geoffrey Moore

Now or never

With too many options, fashion brands are all competing for the new big thing: the customer. The new experience economy is being lead by an empowered consumer, so fashion brands must compete in new and different ways.The store is now the epicenter of customer experience, with digital engagements, personalized connections and service separating the winners from losers. All of this demands alignment around the customer, with shared customer data at the core of an omnichannel business.

Greater expectations

Consumers will make or break a brand based on trust. In the fast-paced world of fashion and apparel, brands must be nimble, think digital-first, and achieve ever-faster speed to market. If your brand cannot deliver, the competition will. The evolution of fashion from brick-and-mortar to eCommerce is only the beginning. For business strategies to be matched to a progressive customer-centric brand vision, a radical transformation may be required – as the old rules simply don’t work anymore.

“Retailers with an omnichannel strategy have shown customer retention rates of up to 89% as compared to only 33% customer retention for retailers with no omnichannel strategy.”
~McKinsey FashionScope

HotWax Commerce powers global fashion brands with unified customer data

Logistics and inventory tracking

Retail order consolidation

Fast OmniChannel fulfillment

Global view of inventory

Unified returns processing

Project Spotlight

Innovative Fashion Company Delivers Outstanding Customer Experiences

Reinventing the way women shop, CABI empowers a community of business owners. As the largest direct-selling clothing company in the US, CABI needed a scalable solution that could transcend the functional limitations of the legacy system, and efficiently  support a multi-channel business with 3,000 Style Consultants and 80,000 Hostesses. A smart technology foundation, including custom OFBiz consulting along with HotWax Commerce, powers the display, tracking and processing of more than 20,000 orders per hour.

Kris Shenk is the innovative CIO for CABI. She said, “One of the things you try to do as a technologists is to make life easier for your consultants, in this case, our consultants. My team and I build technology to support the business and specifically to position it to support the critical relationships that are the true foundation of CABI.”

Shenk added, “We used all the existing functionality, security, controls, process jobs, and leveraged the e-commerce engine capabilities. We added our ‘direct-selling’ flavor by making application extensions.” The platform, “jump-started the project without us having to go down the costly and risky road of building a custom solution from the ground up.”