HotWax Commerce today announced that Ashley Stewart, a leading fashion and lifestyle brand for women, has gone live with HotWax Commerce Buy Online Pick Up In Store (BOPIS) and mixed-cart order fulfillment on Shopify.
The rollout integrates Ashley Stewart’s online and in-store shopping experiences. Customers browsing online can now view real-time product availability across stores, find nearby locations that have their desired items in stock, and pick them up the same day.
To make the shopping experience even more convenient, BOPIS functionality has been added to Ashley Stewart’s product detail pages (PDPs). Shoppers can check in-store stock availability and choose a preferred pickup location before adding products to their cart. This transparency builds customer confidence in same-day pickup options while driving more in-store visits.
The solution also supports mixed-cart orders, allowing customers to combine shipping and store pickup items in a single transaction. HotWax Commerce automatically splits these into Shopify fulfillment orders, helping route each item to the right location for fast and reliable fulfillment.
Anil Patel, CEO at HotWax Commerce, said, “We’re excited to partner with Ashley Stewart as they advance their omnichannel journey on Shopify. The BOPIS launch marks a meaningful step toward a more connected retail experience and gives the brand real-time visibility to fulfill orders faster while improving inventory turnover across stores.”
About Ashley Stewart
Ashley Stewart is a leading apparel, intimates, and lifestyle brand dedicated to empowering women. Founded in 1991, the brand operates more than 80 stores across the United States and a strong eCommerce presence. Ashley Stewart continues to inspire confidence and community through its commitment to style, inclusivity, and self-expression.
About HotWax Commerce
HotWax Commerce helps global retail brands unify their online and in-store operations. The cloud-based Omnichannel Order Management solution supports Store Inventory Management, Order Routing, Ship From Store, Same-Day Buy Online Pick Up In Store (BOPIS), and BORIS. HotWax Commerce powers omnichannel retailing for brands including Steve Madden, ADOC, gorjana, ATM, Mephisto, Dolce Vita, Krewe, Betsey Johnson, and more, with headquarters in Salt Lake City, Utah, USA, and offices in Indore, India.
