HotWax Commerce, a leading provider of cloud-based Omnichannel Order Management, today announced that Cubavera has partnered with HotWax Commerce to support omnichannel fulfillment across its digital and store operations. The partnership will help Cubavera make store inventory more accessible across channels, offer convenient Buy Online Pick Up In Store (BOPIS) and delivery options on its Shopify storefront, and give store teams the information they need to fulfill online orders accurately.
Retailers are using their stores as part of the fulfillment network to meet customer expectations for convenient pickup and delivery. By connecting store inventory with online fulfillment workflows, Cubavera can give customers clearer availability information while helping store teams complete orders with greater consistency.
The HotWax Commerce solution connects customer-facing fulfillment options with the inventory and workflows that support them. Customers can see real-time store availability on product pages, use My Store to select and save a preferred pickup location, view merchandise associated with that store, and find pickup locations by ZIP code.
The solution also supports Ship From Store workflows. It can help determine same-day delivery eligibility using the customer’s ZIP code, store hours, preparation time, and pickup deadlines. It provides expected delivery dates based on the selected fulfillment method, confirms delivery timing with the last-mile delivery provider, and keeps customers informed as orders move from store fulfillment through delivery.
Together, these capabilities help Cubavera use its store network as part of its fulfillment operation, improve visibility into available inventory, and give customers more predictable pickup and delivery experiences. Store associates also have a clear workflow for picking, packing, and completing online orders.
“Retailers need omnichannel fulfillment that connects customer promises with real-time inventory and store capacity. HotWax Commerce helps brands turn their stores into more effective fulfillment points while giving customers faster, more reliable ways to receive their orders,” said Anil Patel, CEO at HotWax Commerce.
The partnership reflects Cubavera’s focus on making omnichannel shopping and fulfillment easier for customers and store teams.
About Cubavera
Cubavera is a lifestyle apparel brand known for its guayabera shirts and relaxed, warm-weather style. The brand offers men’s clothing and accessories designed for comfort, versatility, and easy everyday wear, with collections that reflect a Latin-inspired point of view. From signature guayaberas to casual separates and accessories, Cubavera brings together practical details and an easygoing approach to dressing. Its distinctive aesthetic gives customers a polished style that feels comfortable and effortless.
About HotWax Commerce
HotWax Commerce helps global retail brands unify their online and in-store operations. The cloud-based Omnichannel Order Management solution supports Store Inventory Management, Order Routing, Ship From Store, Same-Day Buy Online Pick Up In Store (BOPIS), and BORIS. HotWax Commerce powers omnichannel retailing for brands including Steve Madden, ADOC, gorjana, ATM, Mephisto, Dolce Vita, Krewe, Betsey Johnson, and more, with headquarters in Salt Lake City, Utah, USA and offices in Indore, India.
