HotWax Commerce, a leading provider of cloud-based Omnichannel Order Management, today announced that Original Penguin has partnered with HotWax Commerce to support omnichannel fulfillment across its digital and store operations. The partnership will help Original Penguin make store inventory more accessible across channels, offer convenient Buy Online Pick Up In Store (BOPIS) and delivery options on its Shopify storefront, and give store teams the information they need to fulfill online orders accurately.
Retailers are using their stores as part of the fulfillment network to meet customer expectations for convenient pickup and delivery. By connecting store inventory with online fulfillment workflows, Original Penguin can give customers clearer availability information while helping store teams complete orders with greater consistency.
The HotWax Commerce solution connects customer-facing fulfillment options with the inventory and workflows that support them. Customers can see real-time store availability on product pages, use My Store to select and save a preferred pickup location, view merchandise associated with a selected store, and find pickup locations by ZIP code.
The solution also supports Ship From Store workflows. It will help determine same-day delivery eligibility using the customer’s ZIP code, store hours, preparation time, and pickup deadlines. It provides expected delivery dates based on the selected fulfillment method, confirms delivery timing with the last-mile delivery provider, and keeps customers informed as orders move from store fulfillment through delivery.
Together, these capabilities help Original Penguin use its store network as part of its fulfillment operation, improve visibility into available inventory, and give customers more predictable pickup and delivery experiences. Store associates also have a clear workflow for picking, packing, and completing online orders.
“Original Penguin is strengthening its omnichannel retail strategy by connecting store inventory with digital commerce. HotWax Commerce helps the brand improve inventory visibility, expand fulfillment flexibility, and deliver a more consistent customer experience,” said Anil Patel, CEO at HotWax Commerce.
The partnership reflects Original Penguin’s focus on making omnichannel shopping and fulfillment easier for customers and store teams.
About Original Penguin
Original Penguin is a lifestyle apparel brand known for its iconic Pete the Penguin logo and roots in golf and sport-inspired fashion. The brand offers clothing and accessories that bring a contemporary perspective to classic American casual style. Its collections blend athletic influence with everyday wear, giving customers versatile options across polos, tees, bottoms, outerwear, and accessories. With its recognizable branding and playful take on classic sportswear, Original Penguin connects casual style with a modern, confident point of view.
About HotWax Commerce
HotWax Commerce helps global retail brands unify their online and in-store operations. The cloud-based Omnichannel Order Management solution supports Store Inventory Management, Order Routing, Ship From Store, Same-Day Buy Online Pick Up In Store (BOPIS), and BORIS. HotWax Commerce powers omnichannel retailing for brands including Steve Madden, ADOC, gorjana, ATM, Mephisto, Dolce Vita, Krewe, Betsey Johnson, and more, with headquarters in Salt Lake City, Utah, USA and offices in Indore, India.
