--- title: Update Customers with Post-Purchase Shipment Status description: Retailers can now send email/SMS to customers after their purchase, including shipment, delivery progress, exceptions, and returns, with links to easily track their order status. image: https://www.hotwax.co/hubfs/Imported_Blog_Media/postPurchsenotification.png --- [![HotWax Commerce](https://www.hotwax.co/hs-fs/hubfs/hotwax-logo.png?width=1924&height=609&name=hotwax-logo.png "HotWax Commerce")](https://www.hotwax.co/) [![HotWax Commerce](https://www.hotwax.co/hs-fs/hubfs/Common%20assets/Logos/HotWax/HWCLogoDarkMode.png?width=1924&height=609&name=HWCLogoDarkMode.png "HotWax Commerce")](https://www.hotwax.co/) ☰ - Product - Overview - [Order Management System](https://www.hotwax.co/product/omnichannel-order-management-system/) - [Store Inventory Management](https://www.hotwax.co/solution/store-inventory-management) - [Omnichannel Suite](https://www.hotwax.co/product/omnichannel-order-management-system-for-shopify/) - [OMS Architecture](https://www.hotwax.co/product/technology/oms-architecture) - [MCP Server](https://www.hotwax.co/product/technology/mcp-server) - [AI Powered Order Routing](https://www.hotwax.co/product/technology/ai-powered-order-routing) - [FAQ](https://www.hotwax.co/frequently-asked-questions) - [Product Updates](https://www.hotwax.co/product-updates) - [Knowledge Base](https://www.hotwax.co/hotwax-commerce-documentation) - Integrations - [Shopify](https://www.hotwax.co/shopify-order-management-integration) - [NetSuite](https://www.hotwax.co/hotwax-netsuite-integration) - [All Integrations](https://www.hotwax.co/all-integrations/) - Use Cases - By Business Benefits - [Prevent Overselling](https://www.hotwax.co/use-cases/prevent-overselling) - [Unified Inventory](https://www.hotwax.co/solution/unified-inventory/) - [Order Routing](https://www.hotwax.co/solution/configurable-order-routing) - [Ship From Store](https://www.hotwax.co/solution/ship-from-store-software) - [Buy Online Pick-Up In Store](https://www.hotwax.co/solution/buy-online-pick-up-in-store-bopis-software/) - [Pre-Orders](https://www.hotwax.co/solution/pre-orders/) - [Inventory Transfers](https://www.hotwax.co/inventory-transfers) - [Cycle Counts](https://www.hotwax.co/cycle-count) - [Return In Store](https://www.hotwax.co/solution/buy-online-return-in-store-boris-software) - [Retail Sales Audit](https://www.hotwax.co/product/omnichannel-retail-sales-audit-oresa/) - By Business Model - [Footwear](https://www.hotwax.co/industries/footwear) - [Jewelry](https://www.hotwax.co/industries/jewelry) - [Fashion & Apparel](https://www.hotwax.co/industries/apparel-and-fashion) - [Beauty](https://www.hotwax.co/industries/beauty-and-personal-care) - [Travel](https://www.hotwax.co/industries/travel-and-bags) - Resources - [Blog](https://www.hotwax.co/blog) - [Podcast](https://www.hotwax.co/podcast) - [Whitepaper](https://www.hotwax.co/whitepaper) - [Luxury Order Management](https://www.hotwax.co/order-management-system-for-luxury-brands) - [Comparing Order Management Capabilities B/W Shopify and HotWax](https://www.hotwax.co/comparing-order-management-capabilities-between-shopify-and-hotwax) - [How To Do By Online Pick-Up In Store Right](https://www.hotwax.co/how-to-do-buy-online-pick-up-in-store-right) - [Solution Briefs](https://www.hotwax.co/solution-briefs) - [Demo Videos](https://www.hotwax.co/demo-videos/) - [Sample BI Reports](https://www.hotwax.co/business-intelligence-bi-reports) - Company - [Our Story](https://www.hotwax.co/about-us/our-story/) - [Team](https://www.hotwax.co/about-us/) - [Partners](https://www.hotwax.co/become-a-partner) - [Customers](https://www.hotwax.co/customers) - [Pressroom](https://www.hotwax.co/hotwax-commerce-pressroom) - [Social Impact](https://www.hotwax.co/social-impact-hotwax-commerce) - [Events](https://www.hotwax.co/events-and-conferences) - [Security](https://www.hotwax.co/privacy-and-security) [Contact Us](https://cta-na2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLk4qu1XJKsAD%2Fnh%2FIskYOzRsKM90SmmLg6TDdeS094zUNQCnpKW3qraBc%2F9AKqv3oTNPIuQu%2F8e1WLQuzA8qEWBwZYMpMN0AOwdf5g3EqyhyLoXlhxSkfRC9Zl6t9p1XGV63hHv22mEINsPrMZqtXXevms0XlmddQs49GljNzU&portalId=6357099) [Product updates](https://www.hotwax.co/product-updates) # Update Customers with Post-Purchase Shipment Status Post-purchase notifications help customers stay informed about their upcoming orders through timely updates, improving transparency and enhancing customer satisfaction. Previously, Shopify was notifying customers about the shipment status, but this was not in real-time. A considerable time gap existed between an order item being marked as shipped in the Fulfillment App of HotWax Commerce and Shopify informing the customer about the same. Published **October 2, 2024** Type **Product Update** Author **Aditya Patel** Post-purchase notifications help customers stay informed about their upcoming orders through timely updates, improving transparency and enhancing customer satisfaction. Previously, Shopify was notifying customers about the shipment status, but this was not in real-time. A considerable time gap existed between an order item being marked as shipped in the Fulfillment App of HotWax Commerce and Shopify informing the customer about the same. To address this, HotWax Commerce now supports real-time Post-Purchase Shipment Status updates, ensuring that customers receive immediate alerts from shipment to delivery. HotWax Commerce distinguishes shipping updates between two critical statuses: - Order Status Shipped — When an order item is marked as shipped in the Fulfillment App, HotWax Commerce communicates the shipment status to the retailer’s marketing platform, notifying customers that their order has been shipped from the facility. - Shipment Status Shipped — Once the order leaves the retailer’s facility, it may go through various stages reported by the carrier, such as "Out for Delivery," "Delivered," "Delivery Exception," or "Return to Sender." Each stage represents a specific phase in the shipping process. HotWax Commerce subscribes to the webhook offered by the carrier partner for these updates, which are then sent to the retailer's marketing automation tool to promptly notify customers about their order's progress. Post-purchase notifications enable retailers to enhance customer satisfaction by providing timely information and reducing the number of inquiries about order status. ## More from this month ### [Product Update Activate Gift Cards Directly from Fulfillment App Read update](https://www.hotwax.co/product-updates/activate-gift-cards-directly-from-fulfillment-app) ### [Product Update Generate Shipping Labels from Preferred Carrier Read update](https://www.hotwax.co/product-updates/generate-shipping-labels-from-preferred-carrier) ### [Product Update Choose Rejection Reasons for Kit Components Read update](https://www.hotwax.co/product-updates/choose-rejection-reasons-for-kit-components) [![HotWax Commerce](https://www.hotwax.co/hubfs/Hotwax-2021/HotWax_February2020/Images%20Icons,%20Apparel%20background,%20Hexagon/logo-hotwax-dark.svg "HotWax Commerce")](https://www.hotwax.co/) ### Connect ### Headquarters 175 S Main St Suite 1310, Salt Lake City, UT 84111 - Product - [Omnichannel Order Management](https://www.hotwax.co/product/omnichannel-order-management-system/) - [FAQ](https://www.hotwax.co/frequently-asked-questions) - [Product Updates](https://www.hotwax.co/product-update) - [Documentation](https://www.hotwax.co/hotwax-commerce-documentation) - Use cases - [Buy Online Pick-Up In Store](https://www.hotwax.co/solution/buy-online-pick-up-in-store-bopis-software/) - [Configurable Order Routing](https://www.hotwax.co/solution/configurable-order-routing) - [Ship From Store](https://www.hotwax.co/solution/ship-from-store-software) - [Unified Inventory](https://www.hotwax.co/solution/unified-inventory/) - [Pre-Orders](https://www.hotwax.co/solution/pre-orders/) - [Buy Online Return In Store](https://www.hotwax.co/solution/buy-online-return-in-store-boris-software) - [Store Inventory Management](https://www.hotwax.co/solution/store-inventory-management) - Solutions - [Omnichannel OMS for Shopify](https://www.hotwax.co/product/omnichannel-order-management-system-for-shopify/) - [Omnichannel Retail Sales Audit](https://www.hotwax.co/product/omnichannel-retail-sales-audit-oresa/) © 2026 HotWax Commerce ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Aditya Patel", "url" : "https://www.hotwax.co/product-updates/author/aditya-patel" }, "dateModified" : "2026-03-20T05:52:29.985Z", "datePublished" : "2024-10-02T18:30:00.000Z", "headline" : "Update Customers with Post-Purchase Shipment Status", "image" : [ "https://www.hotwax.co/hubfs/Imported_Blog_Media/postPurchsenotification.png" ], "mainEntityOfPage" : { "@id" : "https://www.hotwax.co/product-updates/update-customers-with-post-purchase-shipment-status", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.hotwax.co/hubfs/hotwax-logo.png" }, "name" : "HotWax Commerce" } } ```