Digital Commerce

API-first Headless Commerce with Vue Storefront PWA integration to deliver sub-3-second page load time across devices and higher conversion rates. Hotwax Commerce provides the control and flexibility that high-growth brands need to engage, convert, and delight customers across any channel.

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Storefront Conversion

ULTRAFAST SPEED

Achieve ultrafast speed with modern architecture, Vue Storefront PWA, and Google AMP.

READY-TO-USE UX TEMPLATE

UX best practices from home page to checkout, widely adopted by leading fashion sites and recommended by the Google Retail UX Playbook.

MOBILE-FIRST FUNCTIONALITY

Mobile-first, user-centric mobile site with native app features like the app shell, offline access, and an always-present navigation bar.

INTUITIVE SEARCH

In-built search experience like keyword search and suggestions, spell check, and faceted search with commonly used filters. Our advanced digital commerce technology integrates with best-in-breed third party tools.

VISUAL MERCHANDISING

Design catalog structure and navigation in homepage menus. Sort products by merchandiser recommendation, new arrival, ascending and descending price.

PRODUCT ASSESSMENT & AVAILABILITY

Easy-to-read descriptions, 360° image view, zoom functionality, size guides, ratings, reviews, pricing information, and in-store availability tracking features to positively influence buying decisions.

PERSONALIZATION

Product recommendations based on browsing behavior and purchase history.

Cross-Channel Commerce

CROSS-CHANNEL SHOPPING CART

Customers can access their shopping cart and complete the purchase across all devices and channels.

IN-STORE SELF-CHECKOUT

Empower customers to check out in-store using their smartphone without the hassle of downloading the mobile app.

VOICE COMMERCE

Connect stores with voice user interfaces like Amazon Alexa and Google Assistant.

SOCIAL COMMERCE

Turn social engagement into conversion by selling products on Facebook and Instagram.

MARKETPLACES

Sell products where your customers shop. Ready integrations with Amazon, eBay, Flipkart, Tatacliq, and others marketplaces.

MULTI-STOREFRONT

Set up multiple brands with multiple storefronts on the same instance and allow customers to switch between storefronts with a single login.

Core Commerce Features

GIFT CARDS

Set up and sell gift cards with multiple options like single-use, multi-use, amount, and expiration date.

TAX CALCULATION

Automate your sales tax calculations at checkout with Avalara or TaxJar.

SHIPPING

Best shipping rates from FedEx, UPS, DHL, and USPS with ShipStation or Shippo and same-day delivery with Shipsi and Deliv.

PAYMENT

Accept all credit and debit cards with payment gateways like Authorize.net, Pay Flow Pro, First Data, Razor Pay, and CC Avenue. Support Paypal, Paytm, credits, and other payment methods.

PRODUCT REVIEWS

Get ratings and reviews from customers to increase conversions and boost SEO rankings.

RETURNS & REFUNDS

Enable customers to request online and in-store returns from their account.

Product Information Management

CREATE & ENRICH PRODUCTS

Create a product and enrich it at your convenience. Manage information like the main image, additional images, price, size charts, descriptions, SEO settings, and more.

PUBLISHING

Publish, sell, and unpublish products across multiple channels.

CATALOG MANAGEMENT

Create a tree structure for your website starting with broad categories, like men’s and women’s apparel, and narrowing down to product type.

ASSOCIATIONS

Manage association types for cross-selling, upselling, outfit, and look.

ATTRIBUTES

Manage attributes like color, material, size, and season.

FAMILY & FAMILY VARIANTS

Manage families and family variants by size, color, and more.

BULK ACTIONS

Add and edit bulk products using bulk actions on UI or by using import/export CSV tools.

Promotions

PRODUCT-LEVEL PROMOTION

Real-time promotions and discounts based on product categories or individual purchases.

PRODUCT VOLUME

Tiered discounts and coupon codes applied based on item quantity at checkout.

SHOPPING CART BASED

Cart-level discounts that display coupons applicable to the cart in question.

TIME BASED

Discounts based on specific days or date ranges.

OTHER DISCOUNTS

Order based shipping discounts, “deal of the day”, and other discounts.

Internationalization

MULTI-CURRENCY

Sell products in multiple currencies, set up a default currency for the site, and enable customers to set currency preferences.

MULTI-LANGUAGE

Localize the storefront for any of your supported languages.

CROSS-BORDER FULFILLMENT

Sell cross-border and fulfill without worrying about commodity codes, label printing, customs declarations, and commercial invoices. Our Zenda integration takes care of everything for you.

Ready to Take Your Store to the Next Level?

Connect with our experts to achieve true omnichannel integration.

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