Reinventing the way women shop, CABI empowers a community of business owners. As the largest direct-selling clothing company in the US, CABI needed a scalable solution that could transcend the functional limitations of the legacy system, and efficiently support a multi-channel business with 3,000 Style Consultants and 80,000 Hostesses. A smart technology foundation, including custom OFBiz consulting along with HotWax Commerce, powers the display, tracking and processing of more than 20,000 orders per hour.
Kris Shenk is the innovative CIO for CABI. She said, “One of the things you try to do as a technologists is to make life easier for your consultants, in this case, our consultants. My team and I build technology to support the business and specifically to position it to support the critical relationships that are the true foundation of CABI.”
Shenk added, “We used all the existing functionality, security, controls, process jobs, and leveraged the e-commerce engine capabilities. We added our ‘direct-selling’ flavor by making application extensions.” The platform, “jump-started the project without us having to go down the costly and risky road of building a custom solution from the ground up.”