When it comes to effective e-commerce, your business is only as strong as your supply chain. In fact, according to one report, as much as 65% of the value of a company’s products or services is derived from its suppliers1 – and its supply chain. Orders need to be fulfilled. Inventory needs to be managed. Customer expectations need to be met. And it all needs to be done efficiently and affordably.
In short, your supply chain impacts every part of your business from the sales cycle to ultimate profitability. But too often, omnichannel commerce relies on disparate processes, sources, and systems to track and manage this critical part of the business.
Here are three ways a unified commerce solution will give your business the competitive advantage it needs:
It gets all your data in one place
A survey of more than 400 supply chain leaders found that a lack of visibility and transparency is the greatest hurdle in achieving the supply chain organization’s objectives.2 The first step to overcoming challenge? Get all your supply chain data in one place — so you can operate on a single source of truth.
Effective supply chain management (SCM) demands a single, customizable platform to manage your entire business and align your organization—its people, processes, and data—around the metrics that matter most, when they matter most.
It helps you make smarter decisions
More than ever, global, omnichannel commerce relies on suppliers to drive efficiency and profitability across the entire business. But access to the data you need to effectively manage distributed orders is only the first step.
Today’s supply chain organizations need to innovate in order expedite the sales cycle, increase customer satisfaction, and improve profit margins all with one enterprise-wide view of inventory and logistics. A unified order management system brings data from multiple channels and platforms together in one place, so you’re never waiting on reports to get the real-time insights you need to optimize business performance.
It helps you meet your customer’s demands
If you’re reading this article, you likely already have a good sense of what your customer wants. You just need a better way to meet their expectations. Today’s consumers are sophisticated and tech-savvy — they assume your business runs on the same connected systems they see in the technology they use in their everyday lives.
In fact, 68% expect delivery of their online purchase within three days and 55% of consumers will switch retailers if their preferred method of fulfillment isn’t available.3 But too often, supply chains rely on inefficient processes and outdated legacy systems, making it difficult to gain the quick insight you need to ensure speedy fulfillment and maximize the profitability of your supply chain. A unified order management system can help you better predict and mitigate the disruptions and risks that threaten your competitive advantage.
Today’s commerce businesses require a unified platform that understands an omnichannel retail sales model. From campaign performance to order fulfillment, you need to know what’s happening, right as it’s happening.
HotWax Commerce helps you bring together dozens of channels, hundreds of suppliers, and thousands of orders a day into a single platform to unify and ignite your entire business. Let’s talk about what it can do for your business.
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