Same-Day Buy Online Pick Up In Store

A fast pickup experience built on real-time inventory availability, clear communication and quick in-store handover.

Shoppers don’t always want to wait for delivery. They want to find an item nearby, reserve it instantly, and pick it up on their own time.

BOPIS gives them that option. When online availability is accurate and stores can prepare orders quickly, pickup becomes a natural part of the shopping journey, raising conversion, reducing fulfillment costs, and bringing more customers through your doors.

HotWax Commerce BOPIS Fulfillment App

HotWax Commerce BOPIS Fulfillment App

HotWax Commerce BOPIS Fulfillment App

Shoppers don’t always want to wait for delivery. They want to find an item nearby, reserve it instantly, and pick it up on their own time.

BOPIS gives them that option. When online availability is accurate and stores can prepare orders quickly, pickup becomes a natural part of the shopping journey, raising conversion, reducing fulfillment costs, and bringing more customers through your doors.

Start with a clear online experience

Begin with “My Store”

Let shoppers choose their preferred store early so store hours, pickup windows and messaging stay relevant throughout their visit.

my-store-home-page

Personalize the journey with Store Mode

Show only the products available at the selected store so shoppers always browse pickup-ready items.

Show only the products available at the selected store so shoppers always browse pickup-ready items while BOPIS.

Set expectations on PDPs

The product page is where customers make their decision.

Show real-time availability at the selected store, estimated pickup timing, operating hours and a clickable store address. Customers can switch to another store without leaving the page and pickup eligibility updates instantly.

pickup-experience-same-day-pdp

Simplify Cart and Checkout experience

Keep the pickup details visible as customers move forward. Show the store name and address again in the cart and during checkout.

checkout-same-day-pickup

Keep customers in the loop

Send a confirmation email with the store address, operating hours, pickup instructions like what to bring. All important details stay upfront so customers don’t need to call the store.

When a customer places a BOPIS order, they will receive a order confirmation email when the item is available and stores picks the BOPIS order in BOPIS Fulfillment App.

When a customer places a BOPIS order, they will receive a order confirmation email when the item is available and stores picks the BOPIS order in BOPIS Fulfillment App.

Ship to Store

When an item isn’t available at the preferred store, customers can still pickup their order using Ship to Store. An estimated pickup window, such as “Ready in 2 days”, sets the right expectations.

Once the item arrives, the store receives a notification and the customer is informed that their pickup order is ready.

When a store doesn't have product available for same-day pickup, Ship To Store by HotWax Commerce can help here in giving an option to pickup in the next few days instead of today. In that window, the product will be transferred to the store customer choses pickup in next few days.

When a store doesn't have product available for same-day pickup, Ship To Store by HotWax Commerce can help here in giving an option to pickup in the next few days instead of today. In that window, the product will be transferred to the store customer choses pickup in next few days.

Provide real-time notifications to staff

Store associates receive an instant push notification when a new BOPIS order comes in.

bopis-app-new-order-alert

bopis-app-new-order-alert

Fulfill fast

Orders can be assigned to the right picker, who can quickly review any pickup instructions like gift wrap requests or notes added by the customer. The workflow stays straightforward, pick the items, pack the order and mark it ready for handover.

During the BOPIS order customer can give additional information as note, so that store associates can prepare for it for a better customer experience.

During the BOPIS order customer can give additional information as note, so that store associates can prepare for it for a better customer experience.

Keep customers updated

As soon as the order is ready for pickup, customers receive a pickup notification with clear instructions and a map link. If they’re on the move or out for the day, they know exactly when to head to the store.

When a bopis order is ready to be picked up, the customer gets a notification (email) that informs that their order is ready to pick up from the store.

When a bopis order is ready to be picked up, the customer gets a notification (email) that informs that their order is ready to pick up from the store.

Provide store incentives

Pickup works best when store teams feel connected to the sale. A crediting model that attributes online orders to the store keeps everyone aligned, making BOPIS part of the store’s success rather than a competing channel.

Measure BOPIS

Track collection rate, time to prepare, immediate returns after pickup, mixed-cart AOV and customer retention for BOPIS shoppers. Use those insights to reduce no-shows, shorten prep time, and test small changes that drive better conversion.

bopis-fulfillment-report

Never break the customer promise

Things do go wrong. If an item can’t be found, let stores reject the order when needed and offer fast alternatives, pickup from another store, switch to delivery or cancel with a refund.

When a customer places a BOPIS order, but the store associate finds that the product is not available to sell at the store as it is damaged. Then the store associate rejects the order and the customer is prompted to cancel the order or select an alternative store where the product is available.

When a customer places a BOPIS order, but the store associate finds that the product is not available to sell at the store as it is damaged. Then the store associate rejects the order and the customer is prompted to cancel the order or select an alternative store where the product is available.

Higher conversion

Real-time store inventory and accurate pickup timing help customers decide faster.

Best use of stores

Local stores play a direct role in online demand without slowing down their day-to-day work.

Stronger loyalty

Fast, predictable pickups build trust and bring customers back into stores.

Reduced markdown pressure

Selling from nearby stores moves idle stock faster, helping avoid end-of-season markdowns.

Lower cost per order

Skipping last-mile shipping and avoiding split fulfillment keeps BOPIS lightweight compared to delivery.

Lower environmental impact

Skipping long-haul shipping from warehouses lowers transport emissions and reduces the carbon footprint per order.

How does HotWax show real-time store inventory availability?
How does HotWax sort pickup locations?
How distance to each store is calculated?
Can customers add pickup and shipping in the same order?
Can customers change their pickup store after checkout?
How does Ship to Store work when the item isn’t available locally?
How fast can stores prepare pickup orders?
How are special pickup instructions handled?
What happens if a store can’t fulfill a BOPIS order?
What if a customer never picks up the order?
How do you track BOPIS performance?
What kind of support or training is provided during implementation?

Implementation includes guided onboarding, starting with a pilot in selected stores. Store teams are trained on the BOPIS App, including how to pick, pack, and handover orders with minimal disruption to daily work. Retail teams receive support in setting fulfillment rules like choosing which stores participate in pickup or suppressing inventory for certain products at select stores.

Ongoing resources and reporting tools help teams refine performance and scale to more stores confidently.