--- title: Configurable Order Routing | HotWax Commerce description: Route every order from the right location using inventory, capacity, cost, SLA, and business-priority rules. See how it works. image: https://www.hotwax.co/hubfs/order-routing-use-case/order-routing-preview.png --- [![HotWax Commerce](https://www.hotwax.co/hs-fs/hubfs/hotwax-logo.png?width=200&height=63&name=hotwax-logo.png)](https://www.hotwax.co/) [![HotWax Commerce](https://www.hotwax.co/hs-fs/hubfs/Common%20assets/Logos/HotWax/HWCLogoDarkMode.png?width=200&height=63&name=HWCLogoDarkMode.png)](https://www.hotwax.co/) ☰ - Product - Bundles - [Order Management System](https://www.hotwax.co/product/omnichannel-order-management-system/) - [Store Inventory Management](https://www.hotwax.co/solution/store-inventory-management) - [Omnichannel Suite](https://www.hotwax.co/product/omnichannel-order-management-system-for-shopify/) - Intelligence - [MCP Server](https://www.hotwax.co/product/technology/mcp-server) - [AI Powered Order Routing](https://www.hotwax.co/product/technology/ai-powered-order-routing) - Technology - [OMS Architecture](https://www.hotwax.co/product/technology/oms-architecture) - [Security](https://www.hotwax.co/privacy-and-security) - Use Cases - By Business Benefits - [Prevent Overselling](https://www.hotwax.co/use-cases/prevent-overselling) - [Unified Inventory](https://www.hotwax.co/solution/unified-inventory/) - [Order Routing](https://www.hotwax.co/solution/configurable-order-routing) - [Ship From Store](https://www.hotwax.co/solution/ship-from-store-software) - [Buy Online Pick-Up In Store](https://www.hotwax.co/solution/buy-online-pick-up-in-store-bopis-software/) - [Pre-Orders](https://www.hotwax.co/solution/pre-orders/) - [Inventory Transfers](https://www.hotwax.co/inventory-transfers) - [Cycle Counts](https://www.hotwax.co/cycle-count) - [Return In Store](https://www.hotwax.co/solution/buy-online-return-in-store-boris-software) - [Retail Sales Audit](https://www.hotwax.co/product/omnichannel-retail-sales-audit-oresa/) - By Business Model - [Footwear](https://www.hotwax.co/industries/footwear) - [Jewelry](https://www.hotwax.co/industries/jewelry) - [Fashion & Apparel](https://www.hotwax.co/industries/apparel-and-fashion) - [Beauty](https://www.hotwax.co/industries/beauty-and-personal-care) - [Travel](https://www.hotwax.co/industries/travel-and-bags) - Resources - Learn - [Blogs](https://www.hotwax.co/blog) - [Guides](https://www.hotwax.co/guides) - [Whitepapers](https://www.hotwax.co/whitepaper) - [Solution Briefs](https://www.hotwax.co/solution-briefs) - [Engineering Blog](https://www.hotwax.co/engineering) - Product Help - [Product Updates](https://www.hotwax.co/product-updates) - [Knowledge Base](https://www.hotwax.co/hotwax-commerce-documentation) - [Shopify Integration](https://www.hotwax.co/shopify-order-management-integration) - [NetSuite Integration](https://www.hotwax.co/hotwax-netsuite-integration) - [Sample BI Reports](https://www.hotwax.co/business-intelligence-bi-reports) - [FAQs](https://www.hotwax.co/frequently-asked-questions) - Media - [Podcast](https://www.hotwax.co/podcast) - [Demo Videos](https://www.hotwax.co/demo-videos/) - Company - [Our Story](https://www.hotwax.co/about-us/our-story/) - [Team](https://www.hotwax.co/about-us/) - [Partners](https://www.hotwax.co/become-a-partner) - [All Integrations](https://www.hotwax.co/all-integrations/) - [Customers](https://www.hotwax.co/customers) - [Pressroom](https://www.hotwax.co/hotwax-commerce-pressroom) - [Social Impact](https://www.hotwax.co/social-impact-hotwax-commerce) - [Events](https://www.hotwax.co/events-and-conferences) [Book a demo](https://cta-na2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLISXXGkcOtRysPKfjcriLyodY4rudkc50veKlKDe8q2B1%2FRWGeLxDhbY%2BkohRU8XspED5h92umpu7OkRZM1bllkBJKAFAlbNGEnCRAQX7O752HQT17G9v%2FBCweH%2FXvHlZ5%2FUC0MRPtKYCn5XoGb8TpxbLxvKbLalLOZcHeqoaHicFtr15mZOUkn2Y06IxHVsa5b0g%3D%3D&portalId=6357099) # Configurable Order Routing Route online orders to the best fulfillment location using configurable rules that consider factors such as shipping method, proximity to the customer's address, inventory levels, and fulfillment capacity. ![Configurable order routing uses conditional rules to allocate orders to the appropriate fulfillment location.](https://www.hotwax.co/hs-fs/hubfs/banner-images/Configurable%20order%20routing%20banner.png?width=975&height=650&name=Configurable%20order%20routing%20banner.png) ## Configure Order Routing Configure Order Routing ### Faster, Smarter Fulfillment HotWax Commerce offers a dedicated **[Order Routing App](https://docs.hotwax.co/documents/retail-operations/orders/order-routing)** that allows retailers to tune order routing based on their business needs. The order routing engine eliminates guesswork and always selects the best fulfillment location for each order. ![Order routing app on a tablet showing a configurable routing rule](https://www.hotwax.co/hs-fs/hubfs/order-routing-use-case/order-routing-app-configurable.png?width=1300&height=1034&name=order-routing-app-configurable.png) Configure Order Routing ### Set Order Prioritization Rules Retailers can **[create](https://docs.hotwax.co/documents/retail-operations/orders/order-routing/routing-rules)[order batches](https://docs.hotwax.co/documents/retail-operations/orders/order-routing/routing-rules) based on shipping method, order priority, or sales channel.** This allows them to group high-priority orders, such as same-day and next-day deliveries, ensuring they are processed before standard orders. It's also possible to define how orders should be picked from a batch. Configurable options such as FIFO, customer loyalty, shipping method, and more enable the routing engine to pick orders in the correct sequence. Routing rules can be adjusted at any time to align with business needs, peak sales periods, or promotions. ![Orders sorted by same day, two day, and standard delivery before order routing](https://www.hotwax.co/hs-fs/hubfs/order-routing-use-case/sort-orders-routing.png?width=1364&height=1629&name=sort-orders-routing.png) Configure Order Routing ### Allocate Inventory from Ideal Fulfillment Locations **Route online orders** to fulfillment locations using **configurable rules** that take into account factors such as proximity to the customer's address, inventory levels, and fulfillment capacity.   ![Order routing choosing stores within a set radius of the customer](https://www.hotwax.co/hs-fs/hubfs/order-routing-use-case/routing-choose-locations.png?width=1062&height=1074&name=routing-choose-locations.png) Configure Order Routing ### Meet the Demand for Same-Day Deliveries Set rules to determine how orders are allocated. For standard orders, fulfillment from warehouses can be prioritized, with stores as backups. For time-sensitive deliveries like same-day or next-day, closest store locations can be prioritized. These configurations allow more flexibility in balancing inventory and optimizing shipping costs. Configure Order Routing ### Allocate Inventory from Ideal Fulfillment Locations Set rules to determine how orders are allocated. **For standard orders, fulfillment from warehouses can be prioritized**, with stores as backups.   ![Store location pins used in configurable order routing](https://www.hotwax.co/hs-fs/hubfs/order-routing-use-case/location-pins.png?width=820&height=730&name=location-pins.png) Configure Order Routing ### Meet the Demand for Same-Day Deliveries For time-sensitive deliveries like **same-day or next-day, closest store locations can be prioritized**. These configurations allow more flexibility in balancing inventory and optimizing shipping costs.       Configure Order Routing ### Retry Inventory Allocation with Multiple Inventory Rules When some orders in a batch remain unallocated, [additional allocation inventory](https://docs.hotwax.co/documents/retail-operations/orders/order-routing/inventory-rules) rules can be applied. If the first attempt doesn’t allocate inventory, **the next rule can expand the search radius, include additional stores, or allow split shipments**. These configurations keep orders moving without delays. ![Configurable order routing rules checking warehouses, then stores, by distance before splitting an order](https://www.hotwax.co/hs-fs/hubfs/order-routing-use-case/configure-your-routing.png?width=900&height=502&name=configure-your-routing.png) Configure Order Routing ### Reroute Rejected Orders When fulfillment locations [reject orders](https://docs.hotwax.co/documents/store-operations/orders/fulfillment/rejection#rejection-reasons) due to unavailable inventory, the **brokering engine automatically reroutes them to the next best location** with stock. This eliminates the need for manual intervention, prevents unfulfilled orders, and reduces cancellations. ![Order routing rerouting a rejected order to the next best store](https://www.hotwax.co/hs-fs/hubfs/order-routing-use-case/reroute-rejected-orders.png?width=700&height=406&name=reroute-rejected-orders.png) ![Order routing rerouting a rejected order to the next best store](https://www.hotwax.co/hs-fs/hubfs/order-routing-use-case/reroute-rejected-orders.png?width=1128&height=654&name=reroute-rejected-orders.png) ## Optimize Order Routing to Match Business Needs Optimize Order Routing to Match Business Needs ### Split Orders the Right Way Order splitting can be necessary, but it often leads to higher shipping costs. Retailers can manage these costs by enabling splits only when absolutely necessary. For example, **splitting may be used as a last resort** when an order cannot be fulfilled otherwise, helping to minimize unnecessary splits. ![Order routing setting to allow partial allocation of an order](https://www.hotwax.co/hs-fs/hubfs/order-routing-use-case/order-split-on-off.png?width=657&height=534&name=order-split-on-off.png) Optimize Order Routing to Match Business Needs ### Balance Online and In-store Demand Happy customers, in-store and online. Set a minimum inventory threshold - the brokering safety stock - to **make sure online orders never deplete inventory needed for in-store customers**. The order routing engine skips stores where inventory has dropped below this level, keeping online fulfillment efficient while maintaining stock availability for walk-in customers. ![Order routing brokering safety stock of 15 units applied to stores](https://www.hotwax.co/hs-fs/hubfs/order-routing-use-case/brokering-safety-stock.png?width=450&height=307&name=brokering-safety-stock.png) ![Order routing brokering safety stock of 15 units applied to stores](https://www.hotwax.co/hs-fs/hubfs/order-routing-use-case/brokering-safety-stock.png?width=911&height=621&name=brokering-safety-stock.png) Optimize Order Routing to Match Business Needs ### Choose Which Locations Participate in Fulfillment Retailers have the flexibility to **choose which locations are eligible for fulfilling online orders**. If a location is temporarily disabled for fulfillment due to operational constraints, the order routing engine will not allocate orders to that location. ![Order routing toggles to turn store fulfillment on or off](https://www.hotwax.co/hs-fs/hubfs/order-routing-use-case/fulfillment-on-off.png?width=250&height=202&name=fulfillment-on-off.png) Optimize Order Routing to Match Business Needs ### Set Max Order Limits Stores with limited staff may struggle to handle a high volume of online orders. To address this, store managers can **set a maximum order limit**, ensuring they only receive as many orders as they can fulfill in a day. ![Order routing fulfillment capacity menu for a store: unlimited, none, or custom](https://www.hotwax.co/hs-fs/hubfs/order-routing-use-case/order-routing-store-fulfillment-limit.png?width=690&height=718&name=order-routing-store-fulfillment-limit.png) Once a store reaches its order limit, the routing engine automatically routes new orders to another fulfillment location. The following day, the store becomes eligible to accept new orders again. During high-demand periods, such as the holiday season, **it's also possible to override order limits** to allow stores to fulfill additional orders as needed. Optimize Order Routing to Match Business Needs ### Disable Fulfillment For Specific Products Not all products in a retailer’s catalog are suitable for store fulfillment. Certain items, such as new launches or those requiring special service add-ons, may be better suited for in-store purchases and fulfilled exclusively from warehouses due to handling or packaging constraints. Retailers can **disable fulfillment for specific products at certain locations** while keeping warehouse fulfillment available. ![Order routing toggles to turn off online fulfillment for specific products](https://www.hotwax.co/hs-fs/hubfs/order-routing-use-case/turn-off-fulfillment-for-products.png?width=1136&height=584&name=turn-off-fulfillment-for-products.png) ![Order routing toggles to turn off online fulfillment for specific products](https://www.hotwax.co/hs-fs/hubfs/order-routing-use-case/turn-off-fulfillment-for-products.png?width=1136&height=584&name=turn-off-fulfillment-for-products.png) ## Start your Omnichannel Transformation [Book a demo](https://www.hotwax.co/connect) [![HotWax Commerce](https://www.hotwax.co/hubfs/Hotwax-2021/HotWax_February2020/Images%20Icons,%20Apparel%20background,%20Hexagon/logo-hotwax-dark.svg)](https://www.hotwax.co/) ### Connect ### Headquarters 175 S Main St Suite 1310, Salt Lake City, UT 84111 - Product - [Omnichannel Order Management](https://www.hotwax.co/product/omnichannel-order-management-system/) - [Store Inventory Management](https://www.hotwax.co/solution/store-inventory-management) - [FAQ](https://www.hotwax.co/frequently-asked-questions) - [Product Updates](https://www.hotwax.co/product-updates) - [Documentation](https://www.hotwax.co/hotwax-commerce-documentation) - Use cases - [Unified Inventory](https://www.hotwax.co/solution/unified-inventory/) - [Configurable Order Routing](https://www.hotwax.co/solution/configurable-order-routing) - [Ship From Store](https://www.hotwax.co/solution/ship-from-store-software) - [Buy Online Pick-Up In Store](https://www.hotwax.co/solution/buy-online-pick-up-in-store-bopis-software/) - [Pre-Orders](https://www.hotwax.co/solution/pre-orders/) - [Buy Online Return In Store](https://www.hotwax.co/solution/buy-online-return-in-store-boris-software) - Solutions - [Omnichannel OMS for Shopify](https://www.hotwax.co/product/omnichannel-order-management-system-for-shopify/) - [Omnichannel Retail Sales Audit](https://www.hotwax.co/product/omnichannel-retail-sales-audit-oresa/) © 2026 HotWax Commerce