--- title: Daily Demand Tracking Report description: This report breaks down demand based on status and fulfillment factors, such as unfillable units, brokered units, canceled units, and more. image: https://www.hotwax.co/hubfs/bi-reports/dashboard-banners/demand-and-sales-images/daily-demand-tracking-report-dashboard.png --- [![HotWax Commerce](https://www.hotwax.co/hs-fs/hubfs/hotwax-logo.png?width=200&height=63&name=hotwax-logo.png)](https://www.hotwax.co/) [![HotWax Commerce](https://www.hotwax.co/hs-fs/hubfs/Common%20assets/Logos/HotWax/HWCLogoDarkMode.png?width=200&height=63&name=HWCLogoDarkMode.png)](https://www.hotwax.co/) ☰ - Product - Bundles - [Order Management System](https://www.hotwax.co/product/omnichannel-order-management-system/) - [Store Inventory Management](https://www.hotwax.co/solution/store-inventory-management) - [Omnichannel Suite](https://www.hotwax.co/product/omnichannel-order-management-system-for-shopify/) - Intelligence - [MCP Server](https://www.hotwax.co/product/technology/mcp-server) - [AI Powered Order Routing](https://www.hotwax.co/product/technology/ai-powered-order-routing) - Technology - [OMS Architecture](https://www.hotwax.co/product/technology/oms-architecture) - [Security](https://www.hotwax.co/privacy-and-security) - Use Cases - By Business Benefits - [Prevent Overselling](https://www.hotwax.co/use-cases/prevent-overselling) - [Unified Inventory](https://www.hotwax.co/solution/unified-inventory/) - [Order Routing](https://www.hotwax.co/solution/configurable-order-routing) - [Ship From Store](https://www.hotwax.co/solution/ship-from-store-software) - [Buy Online Pick-Up In Store](https://www.hotwax.co/solution/buy-online-pick-up-in-store-bopis-software/) - [Pre-Orders](https://www.hotwax.co/solution/pre-orders/) - [Inventory Transfers](https://www.hotwax.co/inventory-transfers) - [Cycle Counts](https://www.hotwax.co/cycle-count) - [Return In Store](https://www.hotwax.co/solution/buy-online-return-in-store-boris-software) - [Retail Sales Audit](https://www.hotwax.co/product/omnichannel-retail-sales-audit-oresa/) - By Business Model - [Footwear](https://www.hotwax.co/industries/footwear) - [Jewelry](https://www.hotwax.co/industries/jewelry) - [Fashion & Apparel](https://www.hotwax.co/industries/apparel-and-fashion) - [Beauty](https://www.hotwax.co/industries/beauty-and-personal-care) - [Travel](https://www.hotwax.co/industries/travel-and-bags) - Resources - Learn - [Blogs](https://www.hotwax.co/blog) - [Guides](https://www.hotwax.co/guides) - [Whitepapers](https://www.hotwax.co/whitepaper) - [Solution Briefs](https://www.hotwax.co/solution-briefs) - [Engineering Blog](https://www.hotwax.co/engineering) - Product Help - [Product Updates](https://www.hotwax.co/product-updates) - [Knowledge Base](https://www.hotwax.co/hotwax-commerce-documentation) - [Shopify Integration](https://www.hotwax.co/shopify-order-management-integration) - [NetSuite Integration](https://www.hotwax.co/hotwax-netsuite-integration) - [Sample BI Reports](https://www.hotwax.co/business-intelligence-bi-reports) - [FAQs](https://www.hotwax.co/frequently-asked-questions) - Media - [Podcast](https://www.hotwax.co/podcast) - [Demo Videos](https://www.hotwax.co/demo-videos/) - Company - [Our Story](https://www.hotwax.co/about-us/our-story/) - [Team](https://www.hotwax.co/about-us/) - [Partners](https://www.hotwax.co/become-a-partner) - [All Integrations](https://www.hotwax.co/all-integrations/) - [Customers](https://www.hotwax.co/customers) - [Pressroom](https://www.hotwax.co/hotwax-commerce-pressroom) - [Social Impact](https://www.hotwax.co/social-impact-hotwax-commerce) - [Events](https://www.hotwax.co/events-and-conferences) [Book a demo](https://cta-na2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLISXXGkcOtRysPKfjcriLyodY4rudkc50veKlKDe8q2B1%2FRWGeLxDhbY%2BkohRU8XspED5h92umpu7OkRZM1bllkBJKAFAlbNGEnCRAQX7O752HQT17G9v%2FBCweH%2FXvHlZ5%2FUC0MRPtKYCn5XoGb8TpxbLxvKbLalLOZcHeqoaHicFtr15mZOUkn2Y06IxHVsa5b0g%3D%3D&portalId=6357099) Demand and Sales Reports ![Sample Daily Demand Tracking Report dashboard with charts and order data, a HotWax Commerce BI report](https://www.hotwax.co/hs-fs/hubfs/bi-reports/dashboard-banners/demand-and-sales-images/daily-demand-tracking-report-dashboard.png?width=1600&height=838&name=daily-demand-tracking-report-dashboard.png) # Daily Demand Tracking Report ## Daily Demand Tracking Report Every day, retail businesses receive a high number of orders. But out of all the orders received, not all orders are fulfilled on the same day because: - Some orders are pre-orders that will be fulfilled later. - Some orders remain unfulfilled due to inventory errors. - Some orders are brokered at a facility, but the fulfillment team did not begin the fulfillment process. - Some orders also get canceled by the customers. As a result, the total daily demand metric does not give a comprehensive view of earned revenue.  **The Demand Tracking report** breaks down demand based on status and fulfillment factors, such as unfillable units, brokered units, canceled units, and more. Retailers can use this report to track what percent of revenue is distributed in all order processing activities and gives a comprehensive view of earned and unearned revenue. This will in turn work to improve and maximize earned revenue in the long term.   ## What the report shows For each order date, the report splits total demand into where it currently stands, in both units and revenue. - **Total demand:** demand units and total revenue for the day. - **By status:** pre-order, on hold, brokered, shipped, canceled, unfillable, and new or unknown, each in units and revenue. - **Shares:** the percentage of the day's units and revenue in each status.   ## How teams use it Sales and retail leaders compare shipped revenue, which is earned, with the revenue still sitting in other statuses. Unfillable demand points to inventory gaps, held demand may need review, and brokered demand shows what locations still have to ship. Tracking these shares over time shows whether more of each day's demand is turning into earned revenue. Finance teams also use the split to explain why revenue booked on a given day differs from the demand that came in. The Daily Demand Tracking Report is one of the pre-configured reports in the [HotWax Commerce BI report library](https://www.hotwax.co/business-intelligence-bi-reports), which covers demand and sales, fulfillment, pre-orders, returns, and more.   User Vice President of Sales, Vice President of Retail   ## Glossary ![Glossary table of Daily Demand Tracking Report fields and what each field means](https://www.hotwax.co/hs-fs/hubfs/bi-reports/tables-for-reports/demand-and-sales-reports/daily-demand-tracking-report-glossary.png?width=674&height=523&name=daily-demand-tracking-report-glossary.png) [![HotWax Commerce](https://www.hotwax.co/hubfs/Hotwax-2021/HotWax_February2020/Images%20Icons,%20Apparel%20background,%20Hexagon/logo-hotwax-dark.svg)](https://www.hotwax.co/) ### Connect ### Headquarters 175 S Main St Suite 1310, Salt Lake City, UT 84111 - Product - [Omnichannel Order Management](https://www.hotwax.co/product/omnichannel-order-management-system/) - [Store Inventory Management](https://www.hotwax.co/solution/store-inventory-management) - [FAQ](https://www.hotwax.co/frequently-asked-questions) - [Product Updates](https://www.hotwax.co/product-updates) - [Documentation](https://www.hotwax.co/hotwax-commerce-documentation) - Use cases - [Unified Inventory](https://www.hotwax.co/solution/unified-inventory/) - [Configurable Order Routing](https://www.hotwax.co/solution/configurable-order-routing) - [Ship From Store](https://www.hotwax.co/solution/ship-from-store-software) - [Buy Online Pick-Up In Store](https://www.hotwax.co/solution/buy-online-pick-up-in-store-bopis-software/) - [Pre-Orders](https://www.hotwax.co/solution/pre-orders/) - [Buy Online Return In Store](https://www.hotwax.co/solution/buy-online-return-in-store-boris-software) - Solutions - [Omnichannel OMS for Shopify](https://www.hotwax.co/product/omnichannel-order-management-system-for-shopify/) - [Omnichannel Retail Sales Audit](https://www.hotwax.co/product/omnichannel-retail-sales-audit-oresa/) © 2026 HotWax Commerce ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Aditya Patel", "url" : "https://www.hotwax.co/bi-reports/author/aditya-patel" }, "dateModified" : "2024-09-27T10:33:14.423Z", "datePublished" : "2023-06-14T10:49:27.000Z", "headline" : "Daily Demand Tracking Report", "image" : [ "https://www.hotwax.co/hubfs/bi-reports/dashboard-banners/demand-and-sales-images/daily-demand-tracking-report-dashboard.png" ], "mainEntityOfPage" : { "@id" : "https://www.hotwax.co/bi-reports/daily-demand-tracking-report", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.hotwax.co/hubfs/hotwax-logo.png" }, "name" : "HotWax Commerce" } } ```