---
title: Monthly Sales by City and State Report
description: Get a detailed sales breakdown by city and state with this report. Monitor daily sales in new regions to optimize marketing and boost sales.
image: https://www.hotwax.co/hubfs/common-assets/shared-images/monthly-sales-by-city-and-state-report-dashboard.png
---

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 Demand and Sales Reports

![Sample Monthly Sales by City and State Report dashboard with charts and order data, a HotWax Commerce BI report](https://www.hotwax.co/hs-fs/hubfs/common-assets/shared-images/monthly-sales-by-city-and-state-report-dashboard.png?width=1600&height=838&name=monthly-sales-by-city-and-state-report-dashboard.png)

# Monthly Sales by City and State Report

## Monthly Sales by City and State Report

Retailers need a quickly accessible breakdown of the sales contributions made by each geographic region to easily identify over and underperforming regions. Additionally, this information enables retailers to identify regional demand trends and create more effective sales and marketing plans.

 

The **Sales by City and State report** provides a detailed breakdown of sales by city and state. Likewise, this report can help retailers monitor daily sales activity in new expansion regions to optimize marketing efforts and improve sales results.

**Benefits**

1. View monthly sales by the city in a flash.
2. Determine the cities with the best and worst sales.

 

## What the report shows

The report breaks a month of sales down by location.

- **Location:** the city and state.
- **Sales:** the sales made in each city.
- **Taxes:** the shipping tax and sales tax for each city.
- **Benchmarks:** the total and the average sales, shipping tax, and sales tax across all cities.

 

## How teams use it

Retail and sales leaders compare each city with the average to find strong and weak markets. Cities well below the average are candidates for targeted marketing, and cities well above it may support a new store or more inventory nearby.

The tax columns give finance a city-by-city view of the shipping tax and sales tax collected.

For new expansion regions, the report shows whether sales are building month after month. Reading it next to the [Monthly Returns by Region report](https://www.hotwax.co/bi-reports/monthly-returns-by-region-city-and-state) shows whether sales growth in a city is being offset by returns.

Marketing teams also use the city view to check whether a regional campaign moved sales in the places it targeted.

The Monthly Sales by City and State Report is one of the pre-configured reports in the [HotWax Commerce BI report library](https://www.hotwax.co/business-intelligence-bi-reports), which covers demand and sales, fulfillment, pre-orders, returns, and more.

 

User

Vice President of Retail, Vice President of Sales

 

## Glossary

| Item | Item Details |
| --- | --- |
| City | The city where retailer operates |
| State | The state where retailer operates |
| Sale | The sales made by the city |
| Shipping Tax | The shipping tax incurred by the city |
| Sales Tax | The sales tax incurred by the city |
| Total | The total sales, shipping tax, sales tax by all cities |
| Average | The average sales, shipping tax, sales tax by all cities |

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### Connect

### Headquarters

175 S Main St Suite 1310,   
 Salt Lake City, UT 84111

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    - [Buy Online Pick-Up In Store](https://www.hotwax.co/solution/buy-online-pick-up-in-store-bopis-software/)
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