Our special guest, Barbara Thau, joins us to discuss exciting trends in retail with an emphasis on experiential shopping and customer loyalty.
How can retailers best leverage social commerce? What loyalty trends are successful in keeping customers engaged? How can retailers best employ technology to delight customers?
- We ask these questions and more of our special guest, Barbara Thau, senior features editor for CO by the US Chamber of Commerce. As a senior features editor, Barbara often views the retail industry from above, observing the trends as they occur.
- Right now, it’s all about the experience that retailers are able to provide to their customers, taking it a step beyond purchase and focusing on loyalty.