Our special guest, Alison Hop, joins us to share her experience as Director of Commerce at the Ministry of Supply. How do retailers such as the Ministry of Supply stand apart from their competitors? Why offer a 100 day return period? What has been the most challenging aspect of the pandemic? Does social media marketing really work?
- We ask these questions and more of our special guest, Alison Hop, Director of Commerce at Ministry of Supply. Alison has experience working in the luxury apparel and jewelry businesses, particularly within the eCommerce realm, to elevate brands and better serve customers.
- She shares with our audience the steps Ministry of Supply has taken to tackle the pandemic head-on and continue delighting customers from afar.
- One of the keys to the brand’s success without a doubt is their reliance on data and customer feedback when making any decision to ensure it’s really what their customers want.