Our special guest, Chris Walton, brings over 20 years of experience in retail to talk about the importance of omnichannel retail and how retailers might actually achieve it. What does omnichannel really mean? How many retailers have actually achieved it? If not, what’s stopping them?
- We ask these questions and more of our special guest, Chris Walton, founder and co-CEO of Omni Talk, one of the fastest-growing blogs in retail. Chris has experience across virtually every discipline in retail, so you can trust he knows what he’s talking about when he says omnichannel is the only way forward for retailers.
- In this podcast, he walks us through the 5 stages of omnichannel and the importance of technology in retail, KPIs for organizational development, unified retail commerce, where most retailers get stuck, and how to get out of the rut. Combining technological knowledge with retail store operations expertise and a passion for the subject, Chris is committed to steering retailers down the right path.