Our special guest, Ron Thurston, brings over 25 years of experience in brick-and-mortar retail to enlighten us on the evolution of physical retail and the changing retail culture. How has the retail culture evolved with the rise of eCommerce? Is physical retail dead? If not, how does it have to change to keep up with customer trends and preferences?
- We ask these questions and more of our special guest, Ron Thurston, Vice President of Stores at Intermix and author of Retail Pride. Ron’s book is unique in the retail industry, which is lacking in reading and educational material for store associates and store managers looking to learn how to further their careers and optimize the retail customer experience.
- Ron joins us to discuss what makes for a truly customer-centric retailing experience, why physical retail isn’t dead in the age of digital, and why we should merge the online and offline shopping realms to achieve truly unified retail commerce and experiential retail.
- With over 25 years of industry experience, Ron can say with confidence that personal relationships and store associates have an increasingly important role to play in omnichannel retail, and that retail leaders must embrace omnichannel as they look to 2021 and beyond.