HotWax Commerce and Steve Madden: A Year of Innovation, Expansion, and Growth



New York – HotWax Commerce, a leading provider of Omnichannel Order Management Solutions, is excited to announce a significant milestone in its partnership with Steve Madden, the renowned fashion-forward footwear and accessories company. Over the past year, this collaboration has not only endured but thrived, paving the way for transformative growth, innovation, and regional expansion.

  • One Year of Success: HotWax Commerce CEO, Anil Patel, expressed his excitement about the enduring partnership, stating, "I am thrilled to share that it has been more than a year since Steve Madden embraced HotWax Commerce. This journey has been filled with innovation, customer-centric solutions, and remarkable achievements."

  • Expanding to New Horizons: In the past year, Steve Madden strategically expanded the use of HotWax Commerce's Omnichannel Order Management Solution, deploying it in other brands within its portfolio, including Dolce Vita and Betsey Johnson. This extension underscores the trust and confidence Steve Madden has placed in HotWax Commerce's technology to enhance customer experiences and operational efficiency.

  • Regional Expansion: HotWax Commerce's impact extended to new regions as it facilitated the deployment of its solution for Steve Madden and Dolce Vita in additional territories, including Canada. This regional expansion underscores the adaptability and scalability of HotWax Commerce's technology in different markets, supporting cross-border operations effectively.

  • Sustained Partnership: The growth and success experienced by Steve Madden and its affiliated brands while using HotWax Commerce have been truly remarkable. This enduring partnership is a testament to the mutual dedication and commitment to delivering exceptional customer experiences. Anil Patel emphasized, "I am delighted that Steve Madden and its affiliated brands continue to leverage HotWax Commerce. Our shared vision for innovation and customer satisfaction forms the foundation of our enduring collaboration."

  • Steady Growth of Steve Madden: Despite industry challenges, Steve Madden showcased resilience and growth, reporting a 13.7% increase in revenue in 2022. This impressive growth underscores the effectiveness of strategic initiatives and the robustness of Steve Madden's business model, amplified by the seamless integration of HotWax Commerce's solutions.

  • Looking Ahead: As the partnership enters its second year, both HotWax Commerce and Steve Madden remain committed to driving sustainable growth, innovation, and value creation. Anil Patel emphasized, "The future holds exciting opportunities for both companies. Together, we will continue to innovate, adapt, and enhance the retail landscape."

About Steve Madden:

Steven Madden, Ltd., also known as Steve Madden, is a publicly-traded company based in Long Island City, New York. Founded by the eponymous designer and businessman Steve Madden, the company designs and markets shoes and fashion accessories for women, men, and children. The company's brands include Steve Madden, Steven by Steve Madden, Madden Girl, MADDEN, Freebird by Steven, Stevies, Betsey Johnson, Betseyville, Report Signature, Report, Big Buddha, Wild Pair, Cejon, Jocelyn and Mad Love, and BB Dakota. There are approximately 120 Steve Madden stores across the United States, and 250 in over 65 countries.

About HotWax Commerce:

HotWax Commerce is a cloud-based Omnichannel Order Management solution that provides retailers with the best return on their inventory by facilitating omnichannel solutions such as same-day Buy Online Pick-Up In Store (BOPIS), Buy Online Return In Store (BORIS), Ship From Store, and Pre-Orders to increase conversion rates and profitability. HotWax Commerce provides omnichannel retailing solutions to leading global retail brands, including Steve Madden, Cariuma, KREWE Eyewear, Perry Ellis, and ADOC.