KREWE Chooses HotWax Commerce as its Omnichannel Order Management Solution for Shopify


HotWax Commerce announced today that KREWE, a prominent independent luxury eyewear brand, has selected HotWax Commerce's Buy Online Pick Up In-Store (BOPIS), Ship from Store, and Store Inventory Management solutions to launch its omnichannel fulfillment initiatives.

KREWE, with 15 stores across the U.S., uses Shopify and Netsuite as their eCommerce and ERP systems, respectively. HotWax Commerce will empower KREWE to offer a smooth BOPIS experience to their customers. Implementing a comprehensive BOPIS strategy will reduce KREWE’s shipping expenses and increase customer conversion rate thanks to low-cost, same-day delivery.

KREWE sought out a system that could easily integrate with their existing tech stack, provide an accurate and unified inventory view across all stores, capture orders from Shopify and route them to optimum stores, and allow store associates to fulfill online orders conveniently. 

HotWax Commerce’s Store Inventory Management solutions will help KREWE  improve in-store inventory accuracy and availability online, ensuring customer pick-up orders are fulfilled on time. Unlike other in-store inventory management software, HotWax Commerce’s easy-to-use in-store apps will allow store associates at KREWE to focus on customers’ shopping experiences instead of spending their time learning & operating new apps. 

HotWax Commerce’s solution suite includes:

  • Store Inventory Management: Receive transfer orders in-store with barcode scanning and streamlined cycle counting to catch inventory discrepancies.

  • Buy Online Pick-Up In Store: Shows real-time in-store product availability on the product detail page, captures BOPIS orders, notifies store personnel for BOPIS order fulfillment, and updates customers on the status of order fulfillment. Includes in-store employee apps for swift order fulfillment of BOPIS orders. 

  • Order Routing: Routes orders to stores/warehouses based on location’s proximity to customer’s delivery address and inventory availability which helps increase delivery speed, reduce fulfillment costs, and ultimately improve inventory sell-through rate.

  • Ship-From-Store: An in-store fulfillment manager app allows store managers to assign orders for fulfillment. The app also allows store staff to pick, pack, and prepare orders for delivery. The app integrates with delivery partners like FedEx, UPS, and Shipping aggregators to generate rate-shopped shipping labels. 

Amber Jessie, KREWE’s Retail Operations Manager said, “We wanted a platform that offers powerful order and inventory management, while being simple to use, ensuring we provide the best shopping experience to our customers. HotWax Commerce’s app suite will help us do that.”

Jeff Jones, Director of Information Technology at Krewe said, “HotWax Commerce has a robust out-of-the-box integration with NetSuite and Shopify for order management and store inventory management, and that makes them an easy choice for us.”

Anil Patel, CEO at HotWax Commerce said, “We are thrilled to partner with the KREWE. Our user-friendly applications align perfectly with the brand's inventory management and store fulfillment requirements. With HotWax Commerce, we are confident that KREWE will be able to provide excellent omnichannel retail experiences to their customers.”


KREWE is a luxury eyewear brand that was founded in New Orleans in 2013 by Stirling Barrett. The brand draws inspiration from the city's culture, architecture, and people, creating unique and stylish frames that embody the spirit of New Orleans. KREWE's eyewear is handcrafted using high-quality materials such as Italian acetate and polarized lenses, and the brand is committed to sustainability and ethical production practices. KREWE's designs have been worn by celebrities and influencers, and the brand has gained a reputation for its distinctive and fashionable eyewear.

About HotWax Commerce

HotWax Commerce is a cloud-based Omnichannel Order Management system that helps Shopify retailers to sell more and deliver fast by implementing omnichannel solutions such as Same-Day Buy Online Pick Up In Store (BOPIS), Buy Online Return In Store (BORIS), Ship From Store, and Pre-Orders. HotWax Commerce provides omnichannel retailing solutions to leading global retail brands, including Steve Madden, Cariuma, KREWE Eyewear, Perry Ellis, Cabi, and Winning Appliances. The company is located in Salt Lake City, Utah, and Indore, India. 


For more information, please visit or contact HotWax’s VP of Growth Strategy, Divesh Dutta, at