While there are many trends floating around the retail industry today, one stands out for its ability to increase profit margins whilst improving the overall shopping experience: Buy Online Pick-Up In Store (BOPIS). This omnichannel strategy relies on a retailer’s store network to enhance and improve order fulfillment, allowing brands to not only avoid the apocalypse but seriously benefit from their brick-and-mortar locations. This guide walks you through this strategy, providing you with key points and best practices to consider as you plan for implementation.
Download the whitepaper to learn about:
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Crafting a high-quality customer experience: online and in-store.
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Role of store layout and operations.
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Why legacy systems don’t cut it.
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How training and incentivizing helps in positive store associate behavior.
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KPIs for business profitability.
