Buy Online Pick-Up In Store
While there are many trends floating around the retail industry today, one stands out for its ability to increase profit margins whilst improving the overall shopping experience: Buy Online Pick-Up In Store (BOPIS). This omnichannel strategy relies on a retailer’s store network to enhance and improve order fulfillment, allowing brands to not only avoid the apocalypse but seriously benefit from their brick-and-mortar locations. This guide walks you through this strategy, providing you with key points and best practices to consider as you plan for implementation.
Crafting a high-quality customer experience: online and in-store.
Role of store layout and operations.
Why legacy systems don’t cut it.
How training and incentivizing helps in positive store associate behavior.
KPIs for business profitability.
