Steve Madden has been expanding its retail and eCommerce presence across Canada, increasing the role of stores in serving both in-store and online demand.
When order volumes increased, the brand’s legacy order management platform struggled to keep pace, particularly during seasonal peaks when order brokering could take hours. These delays affected inventory allocation efficiency and limited the rollout of new omnichannel fulfillment capabilities.
Steve Madden partnered with HotWax Commerce to implement a centralized Order Management System (OMS) that provides real-time inventory visibility across Canadian stores and distribution centers. With this foundation in place, the brand has launched Ship From Store, enabling stores to fulfill online orders and improve product availability for customers.
The brand also plans to introduce Buy Online Pick Up In Store (BOPIS) next, expanding flexible fulfillment options and further integrating stores into the omnichannel experience.
The rollout supports automated inventory logic for threshold, calibrated differently for various product categories. This helps maintain accurate store availability online and reduces the manual adjustments that ops teams previously had to make. The result is more stable stock exposure and fewer order exceptions.
The implementation also includes automated pre-order management. When pre-order items come into stock, orders are released for fulfillment automatically which eliminates manual monitoring and improves launch execution for seasonal product introductions.
Analytics and automated reporting workflows for merchandising, planning, operations, and leadership teams have also been standardized, improving clarity and consistency across departments.
HotWax enables in-store returns of online orders which makes returns faster for customers and adds sellable stock back to availability sooner.
On the technology side, HotWax Commerce integrates with Chaindrive to synchronize product, inventory, and order data across systems, also connects with Canada Post, FedEx and Purolator for carrier-based delivery workflows.
The rollout additionally supports financial reconciliation between eCommerce and ERP. Sales, returns, appeasements including taxes are aligned across systems, giving finance teams a reliable basis for reporting, accounting, and close financial periods.
Anil Patel, CEO at HotWax Commerce, said, “Steve Madden continues to expand its retail and eCommerce footprint in Canada. We're glad to support that growth with the order and inventory management foundation that makes it easier to connect stores and online channels.”
About Steve Madden
Steve Madden is a global footwear and accessories brand known for trend-driven design and everyday wearability. Founded in New York in 1990, the brand has grown to serve customers across retail stores, eCommerce, and wholesale partners worldwide. In Canada, Steve Madden operates retail locations and a strong online channel, offering footwear, handbags, and accessories across multiple lifestyle categories.
About HotWax Commerce
HotWax Commerce helps global retail brands unify their online and in-store operations. The cloud-based Omnichannel Order Management solution supports Store Inventory Management, Order Routing, Ship From Store, Same-Day Buy Online Pick Up In Store (BOPIS), and BORIS. HotWax Commerce powers omnichannel retailing for brands including Steve Madden, ADOC, gorjana, ATM, Mephisto, Dolce Vita, Krewe, Betsey Johnson, and more, with headquarters in Salt Lake City, Utah, USA and offices in Indore, India.
