Steve Madden has strengthened its fulfillment and inventory operations across more than 150 U.S. locations to support the continued growth of its retail and eCommerce business.
The brand previously operated on a legacy order management platform where order brokering could take hours, especially during seasonal demand peaks. These delays affected allocation efficiency and limited the rollout of new omnichannel fulfillment initiatives.
Steve Madden partnered with HotWax Commerce to implement a centralized Order Management System that enables real-time inventory visibility across stores and warehouses. With this foundation, Steve Madden launched Buy Online Pick Up In Store (BOPIS) and Ship From Store, bringing immediate customer-facing improvements and expanding the role of stores in omnichannel fulfillment.
With HotWax Commerce, Steve Madden now uses automated inventory logic for threshold, calibrated differently for various product categories. This helps maintain accurate store availability online and reduces the manual adjustments that ops teams previously had to make. The result is more stable stock exposure and fewer order exceptions.
The implementation also includes automated pre-order management. When pre-order items come into stock, orders are released for fulfillment automatically which eliminates manual monitoring and improves launch execution for seasonal product introductions.
Analytics and automated reporting workflows for merchandising, planning, operations, and leadership teams have also been standardized, improving clarity and consistency across departments.
On the technology side, HotWax Commerce integrates with Steve Madden’s Infor M3 ERP, creating synchronized data flows for orders, inventory, and product information. The OMS also integrated carrier networks such as FedEx, Salesforce POS for clienteling and store sales workflows, and supports digital order capture across TikTok Shop, Instagram, and Facebook Shops.
The solution additionally supports financial reconciliation between eCommerce and ERP. Sales, returns, appeasements including taxes are aligned across systems, giving finance teams a reliable basis for reporting, accounting, and close financial periods.
For customer service operations, the OMS integrates with Gorgias, where service teams, and an AI-enabled support assistant, can access real-time order and fulfillment details to resolve inquiries more efficiently.
Anil Patel CEO at HotWax Commerce, said, “Steve Madden has built a reputation for timeless design and premium craftsmanship. We’re excited to partner with them as they bring the same attention to detail to how inventory and orders flow across channels.”
About Steve Madden
Steve Madden is a New York–based footwear and accessories brand founded in 1990. Starting from a collection of shoes sold from the trunk of a car, the brand has grown into a global business known for translating runway trends into styles that are approachable, wearable, and distinctly modern. Steve Madden operates more than 200 retail stores across the United States and internationally, supported by a significant eCommerce presence and longstanding wholesale partnerships with major retailers. The brand’s portfolio includes footwear, handbags, and accessories across multiple lifestyle categories, reflecting its focus on style, accessibility, and everyday wear.
About HotWax Commerce
HotWax Commerce helps global retail brands unify their online and in-store operations. The cloud-based Omnichannel Order Management solution supports Store Inventory Management, Order Routing, Ship From Store, Same-Day Buy Online Pick Up In Store (BOPIS), and BORIS. HotWax Commerce powers omnichannel retailing for brands including Steve Madden, ADOC, gorjana, ATM, Mephisto, Dolce Vita, Krewe, Betsey Johnson, and more, with headquarters in Salt Lake City, Utah, USA and offices in Indore, India.
