With omnichannel retail becoming a norm for today’s retailers, choosing the right eCommerce platform is essential for growth.
Shopify has emerged as the top choice for retailers of all sizes, ranging from small brands to billion-dollar businesses. Its combination of simplicity, flexibility, and scalability makes it easy for retailers to manage their operations and grow faster.
While Shopify started as a solution for small and mid-sized businesses, it now competes with enterprise platforms like Demandware (now Salesforce Commerce Cloud), Magento (now Adobe Commerce), and commercetools. Shopify’s ability to adapt and deliver strong performance has made it an affordable, efficient alternative for many brands looking to move away from outdated systems.
Brands like Allbirds, Gymshark, Steve Madden and Staples were among the first to adopt Shopify Plus, Shopify’s enterprise solution. Their success highlights how Shopify can handle high-volume businesses while improving efficiency and customer experience. Whether a retailer makes $20 million or $1 billion in revenue, Shopify’s powerful tools help businesses scale and stay competitive.
In this blog, we’ll look at real examples of top brands that switched to Shopify in 2024. We’ll explore the challenges they faced, why they made the move, and the results they achieved. Discover why Shopify is the platform which is trusted by leading retailers and how it can help in the success of your business as well.
Success Stories of Brands that Migrated to Shopify
Previous year, we looked into brands that moved to Shopify and Shopify Plus in 2023. These brands saw significant improvements in their operations and customer experiences. In 2024, more brands have made the switch to Shopify and Shopify Plus, continuing the trend of growth and innovation. Some of the brands that migrated this year are:
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Mejuri
Mejuri, a jewelry brand known for making fine jewelry more accessible, faced significant challenges with their previous custom tech stack. It was slowing down innovation and creating inefficiencies, especially as the brand expanded into both eCommerce and physical retail. To overcome these obstacles, Mejuri migrated to Shopify’s unified platform to combine eCommerce and point-of-sale into one seamless system.
This move helped Mejuri reduce the time spent on tech maintenance and third-party integrations, which previously took up valuable resources. By shifting to Shopify, they could focus more on growth and innovation, including international expansion. Shopify’s flexibility also allowed Mejuri to deliver a more personalized customer experience, both online and in-store to support their mission of redefining luxury jewelry.
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Dermalogica
Dermalogica, a leader in skincare, struggled with its previous platform, Salesforce Commerce Cloud, which lacked the flexibility needed for local market customization and was costly to maintain. The brand needed a solution that could adapt to different regions and be more cost-effective.
By migrating to Shopify Plus, Dermalogica was able to streamline operations, improve site performance, and enhance customer experiences. The result was a 119% increase in sales, a 45% rise in conversion rates, and a 44% improvement in site speed.
Shopify’s easy-to-use tools and integrations also enabled Dermalogica to quickly launch marketing campaigns and leverage customer data for better retention. This migration not only improved day-to-day operations but also helped Dermalogica scale with greater agility and efficiency.
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Orveon
Orveon Global, a collective of beauty brands including bareMinerals, Laura Mercier, and Buxom, faced the challenge of disconnected systems and complex processes across its brands. Each brand had its own set of tools and technologies, creating inefficiencies and slowing down growth.
To address this, Orveon moved from Salesforce Commerce Cloud to Shopify to streamline operations and consolidate its brands onto a single platform. The migration allowed Orveon to improve global operations, enhance flexibility, and reduce maintenance costs.
They achieved a 10% increase in average order value across all brands to simplify their business processes, and were able to launch new features quickly. This move also enabled Orveon to provide a unified brand experience while easily scaling to global markets.
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Hanes
HanesBrands Inc., is a global leader in everyday basic apparel, with a portfolio of iconic brands such as Hanes, Bonds, Maidenform, and Bali. The company produces over 70% of its products in company-controlled factories that are spread across in more than three dozen countries.
With a strong retail presence, HanesBrands operates approximately 220 stores across the United States, including Hanes, Maidenform, and Champion outlets. These stores range in size from 2,500 to 17,000 square feet and are strategically located to reach a diverse customer base.
With over $1 billion in revenue, HanesBrands has relied on Magento as its eCommerce platform and has now chosen to migrate to Shopify. This transition is expected to enhance scalability, improve user experience, and streamline operations that supports HanesBrands’ vision for a strong online presence and future growth.
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EverEve
EverEve is a fashion retailer that offers a curated selection of over 150 brands, including its own private label, Evereve Collection. Founded with a mission to provide stylish, approachable clothing for women, EverEve has become a go-to destination for contemporary fashion. The company also provides a unique online styling service, Trendsend, which delivers personalized fashion selections to customers’ doorsteps.
Currently, EverEve operates more than 100 stores across 30 states, with plans to expand to 200 locations by 2030. Additionally, with revenue between $500 million and $1 billion, EverEve has established itself as a strong player in the fashion retail space.
Previously operating on Magento for eCommerce, the company decided to transition to Shopify Plus. This move will enable EverEve to enhance flexibility, and the overall customer experience as they continue to evolve and expand both in-store and online.
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Orlebar Brown
Orlebar Brown, a luxury fashion brand specializing in swimwear and resort wear, has become a global name in retail that offers a range of products for both leisure and travel.
Since 2018, the brand has been part of Chanel and has expanded its reach with more than 40 direct stores along with 250 additional locations worldwide. This extensive presence reflects the brand’s strong positioning in the luxury market.
With an annual revenue of over $50 million, Orlebar Brown continues to innovate and grow. By transitioning from Salesforce Commerce Cloud to Shopify Plus, the brand is investing in a more agile platform to support its ambitions for global growth and seamless integration across digital and physical touchpoints. This move ensures that the brand remains consistent in delivering the premium shopping experience to customers that it is known for.
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J.Mclaughlin
J.McLaughlin is a premium-luxury brand known for its stylish collections for both men and women. The brand offers a wide range of clothing, from business attire to sporty fashion, appealing to customers who value classic American style with a modern twist.
With over 170 stores across the United States, J.McLaughlin commitment to quality and timeless design has earned it a loyal customer base and recognition in the premium clothing market.
Generating revenue of over $1 billion, J.McLaughlin made a move from Magento to Shopify to support its next phase of growth. With this shift, J.McLaughlin aims to streamline its online and in-store operations while supporting its growing customer base across all channels.
According to Shopify President Harley Finkelstein, more merchants are joining Shopify from various geographies, verticals, and sizes. In the Q3 of 2024 alone, they had 16 enterprise launches. Brands like On, Victoria's Secret, Off-White, and many others are all making the move to Shopify.
All these brands, migrating from various eCommerce platforms, share common reasons for the move which is driven by the need for greater scalability, efficiency, and improved customer experiences.
Reasons Why Brands are Migrating to Shopify and Shopify Plus
The growing trend of established brands migrating to Shopify and Shopify Plus highlights the common struggles retailers face with their previous platforms and the wide range of advantages that Shopify offers to address these challenges. Here are the reasons why:
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Scalable Growth: Shopify and Shopify Plus enable businesses to scale effortlessly as they expand by offering flexibility to handle increased traffic, product variety, and customer demand without technical barriers.
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Simplified Store Management: Shopify makes it easy for brands to set up and manage their online stores. Its user-friendly design minimizes the need for deep technical knowledge which allows teams to focus on growing their business.
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Cost-Effective Solutions: Shopify’s pricing and feature offerings are structured to provide cost efficiency, particularly as brands scale. It brings high-end features that can drive profitability without the high costs associated with traditional enterprise solutions.
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Customization and Control: Shopify offers advanced customization features and APIs, giving brands full control over their storefronts and workflows. This allows businesses to customize the platform to their unique needs and customer expectations.
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Optimized Speed and Reliability: Shopify’s cloud infrastructure ensures quick page loads and minimal downtime. A crucial feature for maintaining an excellent user experience and preventing lost sales due to slow performance.
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Integrated SEO and Marketing Tools: Shopify includes built-in SEO features and powerful marketing integrations to help brands increase visibility, reach new customers, and drive sales with minimal effort.
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Unified Multichannel Experience: Shopify enables brands to manage their sales across multiple channels, including website, social media, marketplaces, and physical stores. This creates a unified customer experience across all touchpoints.
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Priority Customer Support: Shopify offers 24/7 priority support to ensure that businesses have access to expert assistance whenever they need it. This reduces downtime and resolves issues quickly.
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Brands are increasingly benefiting from Shopify's scalability, flexibility, and cost-effectiveness, which enable them to simplify their operations and improve customer experiences. With the growing demand for high-performance, adaptable eCommerce platforms, Shopify continues to be the preferred choice for retailers focused on growth and innovation.
At the same time, leading Shopify retailers like Steve Madden, Frank and Oak, Gorjana among others are choosing HotWax Commerce’s Omnichannel Order Management System, alongside Shopify. HotWax Commerce’s pre-built integration with Shopify helps retailers seamlessly manage their operations and quickly implement omnichannel initiatives, such as Buy Online Pick-Up In Store (BOPIS), Ship from Store, and Buy Online Return In Store (BORIS).
Take your retail operations to the next level with HotWax Commerce OMS and Shopify eCommerce. Contact us to get started and transform your business today!
