Store Crediting Framework
At HotWax, upon working with countless retailers, we’ve found that very few brands have considered changing their store crediting policies to incentivize a company-wide adoption of their omnichannel vision. In this whitepaper, we walk you through the importance of re-imagining and renewing store crediting structures, and provide you with a framework to consider as you embark upon this exciting journey.
Why traditional sales crediting frameworks no longer work
Common barriers to omnichannel adoption
How to incentivize employees to support your omnichannel vision