At HotWax, upon working with countless retailers, we’ve found that very few brands have considered changing their store crediting policies to incentivize a company-wide adoption of their omnichannel vision. In this whitepaper, we walk you through the importance of re-imagining and renewing store crediting structures, and provide you with a framework to consider as you embark upon this exciting journey.
Download the whitepaper to learn about:
-
Why traditional sales crediting frameworks no longer work.
-
Common barriers to omnichannel adoption.
-
How to incentivize employees to support your omnichannel vision.
